It looks like someone getting good at illustration. Older icons are far better illustrations. However icon design is not just about illustration, it's about clarity and affordances. Icons don't exist in isolation like an illustration, they exist alongside the rest of the UX and other app icons, and being recognisable is important.
All that to say, the sweet pot was likely somewhere in the middle of this timeline. The earliest icons aren't recognisable enough as they're too illustrative. The later icons aren't recognisable enough because they're too basic. The middle are pretty, clear from colour, clear from shape, well branded.
I spent half a year designing and creating 200+ icons for a custom geospatial mapping app. I really enjoyed the work but it was grueling and tedious, especially the design part. Too many people had too many different opinions on which symbols meant what, which styles clearly conveyed ideas without being too detailed, and many other things that kept wasting my time and causing a lot of rework and inconsistencies. It was literally just me doing the work, so I stopped trying to get consensus and took a few weeks to redesign the entire set and even used color science to inform my design decisions. I created the entire set without external input, then presented it. Sure there was some tweaking here and there, but I believe it turned about to be great and no one really complained in the end. The most important part was that end-users were happy. I used Inkscape and developed a set of scripts to automate the build and had everything in a very organized Git repo.
None of the Pages icons are recognisable because almost no one uses Pages. The word icon is just a blue W which is not any more illustrative than an orange pen.
Document, pen, orange, and name "Pages" is pretty excellent all round for recognisability in my opinion.
Over the years Word/Powerpoint/Excel have done similar things, they have their own colour, their own name/letter, and usually have had a descriptive graphic in the icon too, indicating a document, grid, or slide.
Anyone who thinks an intricate illustration of a quill and ink communicates to the user "Hey this app is like Microsoft Word"...is not thinking about what function an icon is supposed to serve.
It's like comparing a road sign to an 18th century painting and saying "LOOK HOW FAR WE'VE FALLEN!"
The quill and ink at least communicates that it's about writing. The new one is so abstract that when I first looked at it I had no idea what I was even looking at, it certainly doesn't communicate "this is like word" to me. Without comparison to the previous icon, how many people do you think would understand that the bottom line is intended to be a stroke drawn by the pen?
Between this, and icon-only toolbars and ribbons, I think we're reinventing Chinese, badly. Ideographic characters can often convey meaning succinctly.
My vote is to either go back to picture icons, or use Chinese characters with localized pronunciation, so 車 or 车 is car, and so on.
Just like most software icons are not legible without prior knowledge like arrow down mean to save, a circle with a line mean power on/off, etc. Both are ideographic, and I guess some software icons might be a bit more pictographic (like a cogwheel meaning settings because you are interacting with the machine).
Incidentally, the largest group of Chinese characters are phono-semantic e.g. encode both meaning and pronunciation. Over half of all Chinese characters are in that bucket. That actually allows speakers to have some ability to guess both pronunciation and meaning of characters they have never seen. There are rules to guide this.[0]
Icon - Ideographic character is a really interesting connection I've never seen made before that seems to capture what is going on. Don't agree with your conclusion to "use chinese characters" though. I don't think it's easy to tell what they depict.
Apple mostly cares about legibility and consistency in icons now, not art. All the new iOS features like tints and liquid glass don't lend themselves well to intricate designs. It's disappointing, but I tend to agree that the skeuomorphic icons are harder to read.
From their icon guidelines:
"Embrace simplicity in your icon design. Simple icons tend to be easiest for people to understand and recognize. An icon with fine visual features might look busy when rendered with system-provided shadows and highlights..."
https://developer.apple.com/design/human-interface-guideline...
Self plug, but I made an app related to this - it's a conceptual art gallery for app icons. I thought it would be an interesting experiment to remove the functional premise and just let an icon be a decorative symbol. It's called 001 (https://001.graphics)
I use a Mac daily, have for years now. I did not recognize that the icon in the article was for "pages" until it came to the icon with the word pages on it.
The icon is horrible and generic and has failed to leave an impression on me over multiple years.
> Apple mostly cares about legibility and consistency in icons now, not art.
The second-to-oldest one is legible. The word “PAGES” is quite legible. It’s pretty clear what’s going on. In fact, it’s the only one in the entire set where I would look at the icon and quickly recognize what it is and what it’s for. (The one that is one iteration newer is worse because it’s less legible.)
I'm sure design theory says the new ones are better, but the very first one was much clearer for users. Also on the phone I could say "click on the ink with the pen".
That icon is pretty terrible. Fountain pens were obsolete 50 years ago and ink in bottles is even more outdated. What's with the shiny spherical bottle? It feels like a hipster icon design to me.
Of course picking a meaningful icon is trés difficult.
If we are given the name and then we learn the icon, then perhaps it doesn't matter too much what the icon is?
I like how the new icon forces you to do product placement for Apple devices just to explain it. Tap the icon with the Apple Pencil and rectangle. Just don't convey it using color, that's now completely unpredictable.
I remember growing up with Apple computers, even the black-and-white Macs were easier to understand than today's nonsense, with its "liquid glass" and hidden modes like scrollbars that suddenly appear.
Kid Pix was for kids. Kids could understand it. Easily.
Macs were easy to use and understand. What happened? Steve Jobs passed away, that's what happened... and everyone stepped up to "make their mark", first of all Jony Ive.
Off-topic, I guess, but on-screen icons are not the only things you have to puzzle about. On my quite new Asus laptop (which I really like) there is a key on the keyboard that launches Asus's My Asus application, which does hardware-specific configuration. I like the app, I like easy access to it - what I don't understand is why the label on the key is "//]".
It seems like user interfaces should be decoupled from functionality of applications. Someone should be able to freeze their user interface in time if they wish.
I agree. Six years ago during COVID I wrote a document describing my idea of a dream personal computing environment, where all functionality is accessible using an API, enabling scripting and customizable UIs. UIs are simply shells covering functionality provided by various objects.
Unfortunately I haven't had the time to implement this vision, but Smalltalk environments such as Squeak and Pharo appear to be great environments to play around with such ideas, since everything is a live object.
It's not a novel idea: I've also invented that, as have most people I know who've thought about this problem. (This is a good thing: it means it'll be fairly easy to bootstrap a collaborative project.) I never got as far as writing up a full document, though: only scattered notes for my own use. Would you mind sharing yours?
This is kind of how things used to be when you had 3rd party clients for things like email/irc/XMPP. Eventually it was decided that having a unified design and feature set was much more beneficial and simple for users than being able to theme the client.
Because people are habitual, and mental load increases when you have to learn the UI again every update. Like if someone decided to change all your pots and pans every few months, it's harzadous for cooking.
For the same reason you can keep the interior design of your house the same for decades. Also, why not? It should just be a UI theme, decoupled from actual functionality.
There was more meeting time and salary budget involved in picking the yellow-red gradient inside a pen from the first icon on the left, that in the entire process of creating and releasing the icon first from the right.
Is it? I've seen us going from obvious skeuomorphism to more and more abstract shapes, until we hit peak Windows 8 hubris where everything is a coloured square with a monochrome symbol in it. Then back to icons where shades of colour and contrast finally start meaning things again, but getting stuck in an endless balancing on the edge where icons are abstract enough to confuse but not clear enough to describe their function. We've never gotten fully back to actual skeuomorphism.
It's been so long since I used a mac that I don't recognize any of these icons (or maybe it's a iPad thing?)
What app is it even for? The middle one looks like writing something. The left ones look like drawing a line or testing/calibrating a stylus? The inkpot? I don't even. And the two on the middle right look like desktop publishing?
My sister is switching to macOS and she won’t be able to tell this is a word app. She won’t be able to notice it with the ink bottle either. These represent the pen when ideally they should represent the document which is what the word app does. I have to admit Microsoft office apps actually have / have had sensible icons.
That link is hidden. No I am not signing up to what ever site that is because it breaks the web and obviously wants to live rent free on open standards.
I publish all my posts on Threads/X/Bluesky/Mastodon because I have to meet my customers where they are, but Mastodon is the preferred platform that I point everyone to for open standards reasons.
(if a moderator doesn't mind updating the link, that'd be great)
Man I fucking hate this trend in icon design where they've both become so insanely basic and also tried to be "consistent" with all the icons to the point of being useless. Google started this a while back with their app icons on Android, where they all have some basic shape and the Google colors and it still sucks trying to find the right one. The horrendous icon theming users are able to do only makes it worse, reducing them to two-color versions.
Microsoft did this okay until their recent liquid glass redesign, which just went further into colored blob territory.
Google was the only one I disliked because literally all of their icons looked the same. The Apple ones are all fairly recognizable just by colour. Settings: grey, App store: blue, etc.
The colour theming of icons is a bad feature IMO. Driven by the need to show new things in the latest update but makes usability of the phone much worse. At least its something you can just not use and it doesn't cause issues.
Oh hi everyone! So funny to see how my quippy little tweet blew up the last few days on all the platforms (much more than when I share actual things I make, to my great dismay - if you're an artist/photographer, check out my apps & tools: https://heliographe.studio).
There's lots of interesting discussions to be had around what makes a great icon (but social media platforms aren't the places to have those deep conversations). For example the original Mac HIG says that an app icon should:
- clearly represent the document the application creates
- use graphics that convey meaning about what your application does
The first point might be a little outdated, as we tend to live in a "post-document" world, especially on mobile. The second is broad enough that it holds up, and under that lens it doesn't seem that an image of a pen/stylus is most appropriate for a word processor app.
By that metric, the Mavericks/Catalina (5th and 6th on the linked image) seem like the strongest icons. The Big Sur (4th) one isn't too bad given the "must fit in a squircle constraints" that came with it, but it starts to feel less like a word processor app icon - it could as easily be an icon for TextEdit/Notes.
The most recent 3 are very hard to defend - the main thing they have going for them is that because they are simpler and monochromatic, they fit more easily within a broader design system/icon family. Even then, the simpler shape doesn't make them more legible - a number of people have told me they thought it was a bandaid at first, or maybe something terminal-related for the orange on black one. The "line" under the pencil (or is it a shadow?) on the most recent one is almost as thick as the pencil itself, and blends with it because gestalt theory.
I agree that the 7th one (original ink bottle) has a few issues that don't necessarily make it the best choice for an icon - but dang, the level of craft that goes into it makes it an instant classic for me. And it does retain a fairly distinct, legible shape that still makes it a solid icon even if the detail gets lost at smaller sizes.
Icons need to be quickly recognizable, but at the same time an icon is not a glyph - and illustrational approach do have their place. Especially on devices with larger screens where they are going to appear quite large in most contexts.
The big elephant in the room with all this is that icons 5/6/7 clearly take more craft skill to execute than icons 1/2/3, and Apple used to be the absolute reference - no debate possible - when it came to these matters. As a long time software designer (and former Apple designer myself through the 2010s, although I was on the hardware interaction design side, and not making icons), it is sad that this is no longer true.
I grew up with Hypercard etc. and always loved the classic icons, like these: https://99percentinvisible.org/article/designed-with-kare-in...
Don't suppose you've ever extended the timeline further back? I bet there would be some interesting discussion!
Icon design is actually really interesting because good icons are an attractor in a phase space defined by the expectations of the users of those icons. An icon doesn’t need to look like the action it represents. It needs to evoke the concept of the action when the user sees it. So in a perfect world the icon evolves towards the user’s expectation while the user learns their expectation based on the icon.
I would argue that only makes sense if there is some consistency in the icon through time. There were four major changes in representation in the icons, and the change in contrast/colour between the first and second icons is sufficient to suggest a fifth representation in my mind.
For instance an icon with a pointy stick over top of a horizontal rectangle with a gradient applied conveys a tool for doing document and page layout. Got it.
I understand some people like skeuomorphism and that's fine. But I've noticed a certain arrogance skeuomorphism fans tend to have as if it's THE right way to design and everyone else is wrong.
Given the choice between "These icons look a bit garish in a subjective sense" and "what abstract art piece describes the Pages app" I'd rather have the one that's still useful. One benefit of skeuomorphism was the level of detail, that's fully been abandoned along with the affordances that brought.
I've honestly never had an issue with using flat design. Or if I have, it hasn't been enough of an issue to remember. I don't mean this in a judgemental way, just that I legitimately don't understand why people care.
That's fair, it's not like this is completely breaking usability. But I have to ask, do you think the most recent pages icon is really the most accessible and useful version for this app? The logical end of the flat design and minimalism trend got us here and I think it's grossly over done.
That's hard to answer because clearly my opinion is disconnected from most people. If this thread didn't exist I wouldn't give it more than a second though "that's the new icon ok"
Because it is literally the best way to design and everyone else is wrong. Look at actual HCI studies. There's exactly zero arguments for any kind of flat or minimalistic design outside of art, or if you want to make a statement.
The only reason it's used that it's cheaper and faster to make, is perfectly soulless not to make anyone upset, and it's trendy.
>There's exactly zero arguments for any kind of flat or minimalistic design outside of art
Here’s one: helping the interface stay out of the way, removing clutter so the actual content of the app takes focus instead.
I can tell you it works because with the new Glass stuff everything is begging for attention again, and I hate it.
And just to be clear, I’m not voting for design overflattened to the point one can’t tell icons apart. For me, around 4 in the diagram is the ideal middle point.
What’s he’s saying (behind too many opinions) is that actual HCI studies collected in something resembling a scientific manner show very clearly that skeuomorphic work better, for many clearly defined metrics of better.
I get what they're trying to say, but I don't think a 14yo with their first Mac is going to know what an inkwell represents. Let alone what an inkwell is.
I have no idea what app this is an icon for, but from the ones in the middle I have to assume it's Apple's version of Word? I'll agree that the inkwell one is dated and doesn't work well now, but how on earth is a pencil + line conveying anything useful?
Pages, which is a word processor. I could only figure that out from the 5th and 6th icons, which are breaking the cardinal rule about having text in the icon.
Personally, I wouldn't be able to figure out what the first three icons are for without the context of the other icons. The first two icons are meaningless. The third icon vaugly represents a pen drawing a line, which would lead me to think it is a drawing program. The fourth program would allow me to identify it as word processor, and is my favourite. The rest are identifiable as well.
Microsoft office isn't much better but at least there were consistent elements between versions to make them easier to identify for experienced users who are upgrading. I couldn't say the same for Apple's icons. LibreOffice's icons make it easier to identify each program, even if they aren't the prettiest.
Microsoft's icons (until their most recent Liquid Glass redesign) were probably the best attempt at abstract but still useful to a new user. The Excel icon looked like a grid, Word had lines, PowerPoint a pie chart. They're not perfect, but it's interesting to see the new ones that have just less detailed and are a little more blobby, or melted.
All that to say, the sweet pot was likely somewhere in the middle of this timeline. The earliest icons aren't recognisable enough as they're too illustrative. The later icons aren't recognisable enough because they're too basic. The middle are pretty, clear from colour, clear from shape, well branded.
They were happy that someone finally made a decision, and freed them from the burden of fruitless repeated deliberation.
Over the years Word/Powerpoint/Excel have done similar things, they have their own colour, their own name/letter, and usually have had a descriptive graphic in the icon too, indicating a document, grid, or slide.
Anyone who thinks an intricate illustration of a quill and ink communicates to the user "Hey this app is like Microsoft Word"...is not thinking about what function an icon is supposed to serve.
It's like comparing a road sign to an 18th century painting and saying "LOOK HOW FAR WE'VE FALLEN!"
These are not serious people.
My vote is to either go back to picture icons, or use Chinese characters with localized pronunciation, so 車 or 车 is car, and so on.
Just like most software icons are not legible without prior knowledge like arrow down mean to save, a circle with a line mean power on/off, etc. Both are ideographic, and I guess some software icons might be a bit more pictographic (like a cogwheel meaning settings because you are interacting with the machine).
0. https://en.wikipedia.org/wiki/Y%C7%92u_bi%C4%81n_d%C3%BA_bi%...
The one in the middle is probably what I would gravitate towards myself. The right three really wear their date on their sleeve.
From their icon guidelines: "Embrace simplicity in your icon design. Simple icons tend to be easiest for people to understand and recognize. An icon with fine visual features might look busy when rendered with system-provided shadows and highlights..." https://developer.apple.com/design/human-interface-guideline...
Self plug, but I made an app related to this - it's a conceptual art gallery for app icons. I thought it would be an interesting experiment to remove the functional premise and just let an icon be a decorative symbol. It's called 001 (https://001.graphics)
The icon is horrible and generic and has failed to leave an impression on me over multiple years.
The second-to-oldest one is legible. The word “PAGES” is quite legible. It’s pretty clear what’s going on. In fact, it’s the only one in the entire set where I would look at the icon and quickly recognize what it is and what it’s for. (The one that is one iteration newer is worse because it’s less legible.)
Of course picking a meaningful icon is trés difficult.
If we are given the name and then we learn the icon, then perhaps it doesn't matter too much what the icon is?
Kid Pix was for kids. Kids could understand it. Easily.
Macs were easy to use and understand. What happened? Steve Jobs passed away, that's what happened... and everyone stepped up to "make their mark", first of all Jony Ive.
Unfortunately I haven't had the time to implement this vision, but Smalltalk environments such as Squeak and Pharo appear to be great environments to play around with such ideas, since everything is a live object.
Why?
What app is it even for? The middle one looks like writing something. The left ones look like drawing a line or testing/calibrating a stylus? The inkpot? I don't even. And the two on the middle right look like desktop publishing?
I publish all my posts on Threads/X/Bluesky/Mastodon because I have to meet my customers where they are, but Mastodon is the preferred platform that I point everyone to for open standards reasons.
(if a moderator doesn't mind updating the link, that'd be great)
Microsoft did this okay until their recent liquid glass redesign, which just went further into colored blob territory.
The worst are the icons that rely on the user using a previous version of the app to understand the very abstract version of the icon used today. See: https://mastodon.social/@BasicAppleGuy/115072885331562510
There's lots of interesting discussions to be had around what makes a great icon (but social media platforms aren't the places to have those deep conversations). For example the original Mac HIG says that an app icon should:
- clearly represent the document the application creates
- use graphics that convey meaning about what your application does
(https://www.threads.com/@heliographe.studio/post/DTehlciE3wY)
The first point might be a little outdated, as we tend to live in a "post-document" world, especially on mobile. The second is broad enough that it holds up, and under that lens it doesn't seem that an image of a pen/stylus is most appropriate for a word processor app.
By that metric, the Mavericks/Catalina (5th and 6th on the linked image) seem like the strongest icons. The Big Sur (4th) one isn't too bad given the "must fit in a squircle constraints" that came with it, but it starts to feel less like a word processor app icon - it could as easily be an icon for TextEdit/Notes.
The most recent 3 are very hard to defend - the main thing they have going for them is that because they are simpler and monochromatic, they fit more easily within a broader design system/icon family. Even then, the simpler shape doesn't make them more legible - a number of people have told me they thought it was a bandaid at first, or maybe something terminal-related for the orange on black one. The "line" under the pencil (or is it a shadow?) on the most recent one is almost as thick as the pencil itself, and blends with it because gestalt theory.
I agree that the 7th one (original ink bottle) has a few issues that don't necessarily make it the best choice for an icon - but dang, the level of craft that goes into it makes it an instant classic for me. And it does retain a fairly distinct, legible shape that still makes it a solid icon even if the detail gets lost at smaller sizes.
Icons need to be quickly recognizable, but at the same time an icon is not a glyph - and illustrational approach do have their place. Especially on devices with larger screens where they are going to appear quite large in most contexts.
The big elephant in the room with all this is that icons 5/6/7 clearly take more craft skill to execute than icons 1/2/3, and Apple used to be the absolute reference - no debate possible - when it came to these matters. As a long time software designer (and former Apple designer myself through the 2010s, although I was on the hardware interaction design side, and not making icons), it is sad that this is no longer true.
But I agree they don’t look pretty.
The only reason it's used that it's cheaper and faster to make, is perfectly soulless not to make anyone upset, and it's trendy.
>There's exactly zero arguments for any kind of flat or minimalistic design outside of art
Here’s one: helping the interface stay out of the way, removing clutter so the actual content of the app takes focus instead.
I can tell you it works because with the new Glass stuff everything is begging for attention again, and I hate it.
And just to be clear, I’m not voting for design overflattened to the point one can’t tell icons apart. For me, around 4 in the diagram is the ideal middle point.
Yeah, like when I need to guess what is clickable and what isn't...
Exactly, I agree with the parent! They're right, it only happens that their strawman is actually true :)
In the post-skeuomorphic era, people said, "I have no idea what this is, what it does, or what it means."
Which is a better way to fail?
Personally, I wouldn't be able to figure out what the first three icons are for without the context of the other icons. The first two icons are meaningless. The third icon vaugly represents a pen drawing a line, which would lead me to think it is a drawing program. The fourth program would allow me to identify it as word processor, and is my favourite. The rest are identifiable as well.
Microsoft office isn't much better but at least there were consistent elements between versions to make them easier to identify for experienced users who are upgrading. I couldn't say the same for Apple's icons. LibreOffice's icons make it easier to identify each program, even if they aren't the prettiest.
Correct. Word : Excel : Powerpoint :: Pages : Numbers : Keynote.