I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.
>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.
I would say that undersells the (not neutral, actively negative) impact of AI to many.
What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!"
You might as well market it as "created by child labor".
Another signal that prominent mentions of "AI" in your marketing sends is "this product is going to shoe-horn AI into this somehow". Plenty of products that people use every day at home or in work - Google search, Facebook Messenger, Instagram, Jira, and more - have had some kind of AI-first redesign. In each case some AI functionality has been placed prominently either somewhere that you accidentally press it or in place of something that previously worked. Even my iPhone brings up this brightly coloured keyboard expecting me to do something with AI, and I don't actually know what causes it.
So I think it's much simpler than solidarity with creators, artists or even workers more generally. It's that "AI" as a brand stinks, people are connecting it with annoying, low quality experiences and shitty low-effort art.
> Plenty of products that people use every day at home or in work - Google search, Facebook Messenger, Instagram, Jira, and more
Most egregiously: VSCode.
No, i absolutely never in my life will want Copilot to summarize anything for me and yet guess what button appeared in the UI and i accidentally clicked on last night....
One thing that the tech world has become obsessed with is increasingly non-deterministic products. Products that do what they think what the user wants to do rather than what they actually want to do. They've also fallen in love with changing things for the sake of change.
I had a friend buy a Tesla and one thing that ruined the car for him is that the menu would change overnight. He'd know how to turn the fog lights on, for instance, but next time he had to do it, the menu had moved someplace else.
AI is the ultimate non-deterministic product. You can ask it to do the same thing repeatedly and get different results every time!
This is one hell that the cyberpunk people didn't anticipate. If you watch cyberpunk movies from the 80s or 90s the tech all works kinda like how a microwave or vcr would of worked back then: the device had discrete controls and it did one thing reliably. The closest vision back then to what we're getting now is the moody ship's computer from hitchhiker's guide.
It drives me crazy that after every update the menu icons, like the browser, is in a completely different arbitrary place. And since Tesla doesn't want to allow Carplay I'm forced to use the slightly less than useful mobile web version of my favourite apps.
I wouldn’t over index in the artist side of things. A lot of people don’t really think about that at all, just look at how readily Spotify was adopted despite taking a ton of money away from artists.
> how readily Spotify was adopted despite taking a ton of money away from artists
Spotify was praised as an alternative to piracy that gave some money to artists at a price that consumers wouldn’t complain too much about.
You don’t have to look at Spotify, though. Look at all of the people who won’t even pay Spotify or Netflix rates for content because they know they can pay $0 to pirate it.
Sorry my friend, but Netflix is not a good product. It has a limited selection and, at least for my account, a lot of commercial ads. I am not pirating but I calculated that if I were to pirate I would spend less time downloading the movie than the cumulative time spent watching commercials on Netflix.
Kids of varying ages that I've spoken to often talk about the environmental impact (mind you, I live in a fairly liberal/left leaning part of the country), among other things.
At the risk of over generalising, I mostly hear a lot of shit talk from younger generations, distrust from millennials, and more excitement and interest from Gen-x-ish and older.
As with many things, there's a certain level of hypocrisy to the shit talking, because teachers are at the schools are complaining to parents about the kid's use of AI, and pointing out that they will automatically fail any writing that seems to be using AI.
AI has been a culturally radioactive PR disaster of truly epic proportions. Aside from whether or not it works, there are so many established catastrophically negative talking points - steals from creators, destroys the environment, is coming for your job - I'm not sure its reputation can be recovered.
The big difference was radio wasn't on-demand. You couldn't just listen to a complete album. If you wanted to listen to your favorite artist, you couldn't do that on the radio without listening to a lot of other stuff.
I think you may be right. I enjoy tech and programming, but hardly any of my friends/family do. And nearly everyone in my inner circle (an admittedly small number of people, considering I'm an extreme introvert) condemns and avoids AI both for the reasons you mentioned and because they refuse to "outsource my brain to AI!"
In fact, the only time I personally encounter a lot of pro-AI commentary is when I come here to HN (and, obviously, there are plenty of anti-AI people on this site too).
I personally appreciate it and use it, but I'm still "old-fashioned" in the sense that I only ask it for very specific things and always read through what it produces. I'm honestly not entirely sure how I'm supposed to feel about all this. These are interesting times, to say the least.
I think its more that AI is generally really badly implemented. It means we get a less qualitative experience, mainly on support, but also writing etc.
What it also hits on for the average person is the uncanny valley. It just feels bad to talk to something mimicrying a person. It feels like talking to an invader at a deep, survival level.
You'll get to switch less soon as your tech friends get lost in their codebases, loose skills or jobs altogether and pick the side of your artist ones.
In many cases "AI" signals some sort of betrayal to users, because it shows that the developer CAN drastically change the GUI to implement features it wants to implement, except in practice "AI" isn't a feature that provides tangible benefits to the user.
So you get the feeling of "you could have done this this WHOLE time?" + the fact they didn't do it for you but just to say they are using AI now.
If the developer wanted to please the users, they would instead implement features that users have been demanding for a while. That got a lower priority so that AI that nobody asked for could be implemented.
Outside of frontier model providers, the vast majority of "AI" branded products/features just don't feel high quality.
AI generated media (art, music, etc) is very repulsive to interact with and so many products feel like they have led with AI solutions to problems that don't exist.
> What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job
My unpopular opinion is that many or maybe most people don’t care about this.
They don’t care about where the content came from or if the artists get paid for the work. If they can get something (an answer to their question, some output that finishes their homework, some writing for a work assignment) more easily and with less cost or effort then they want it that way.
Look at piracy for a similar topic: It’s not even a derivative work, it’s just taking straight from the artists while bypassing their payment ask. Yet even on Hacker News every piracy thread fills up with piracy apologia and people saying artists shouldn’t expect to be paid for their digital output or that IP rights shouldn’t exist. Many people just don’t care about this stuff even when it’s direct source content taken 1:1 without paying. They definitely don’t care if the tool they’re using to do their homework or write that work email was trained on it.
I think there is some nuance between an individual downloading something (and in many countries it is outright legal or at least, alegal) and building billion-dollar companies on it.
Apart form all other comments which are mostly from IT insider perspective, which most mankind simply doesn't have, AI means real rather than potential job loss in future.
I've talked to doctors, drivers, lawyers etc. and most white collar and many blue collar jobs feel the threat. Which, based on various news, feel justified even if not immediate. Even if its not the same llm per se, but the word "AI" is already tarnished as scum backstabbing negative entity, I literally don't know a single person who sees it these days positively.
That’s why it’s so perplexing as a consumer when AI gets pushed so hard as if it’s a feature. Consumers don’t care what code your devs use, what cloud platform you deploy on, so why should they care about AI in your product? AI is not a feature; features are features tell me about those.
I believe the issue here is that, simply due to how these products came to market, "AI" is extremely vague, and slapping "AI" on every single thing makes it almost a negative signal for quality.
For most users "AI" probably just means "chatbot" - and that's not compelling, because they can already access a chatbot, why would they want one in every product they use?
The more advanced features / workflows that LLMs can enable are kind of opaque if your points of reference are the ChatGPT web interface and summaries of search results on google.com - one reason that "agent" or "harness" have become useful jargon is that it distinguishes the tool we use and what it can do from the tech that backs it.
AI in various forms are used all over, but do your point - users don't know it is AI. They also don't care. They care what AI does, and that is the feature that gets advertised, that AI does it they don't care. They are mostly not chatting with the machines and devices that have AI, they are pushing a button and letting the machine work for them while they sit back and relax (or more often go on to do other things)
There's an almost total, unprecedented disconnect between C-suite perceptions of AI and user perceptions.
In C-suites AI appears to be some kind of limitless source of goodness and profits, so companies must optimise hard for it, or risk getting left behind.
Everyone else is either "Has some uses if you steer it carefully" or "Hell no."
Then maybe we could say that if it's visibly AI, then they've failed. We don't notice the well-done AI, just the badly done ones that hinder the user rather than helping.
And therefore probably in users' minds, when you say "AI", they think of all the badly done ones, not the good ones, because they didn't notice the good ones as AI. So when you advertise it as AI, that's a negative.
We launched an AI feature and there was immediate blowback in the form of negative feedback.
We then rebranded it as "Advanced Search," kept the sparkle icon and everything, literally just a find-and-replace of instances of "AI" with "Advanced," pretty much.
The negative feedback stopped. The very next day someone wrote in and said it was an incredible feature.
Branding is wild. The modern media environment is wild. I'm not saying anyone is right or wrong to hate on AI. But when you use the term at least with some people it activates the "Those bastards are coming for my job" light in their brain, even if the discussion in question has zero bearing on their job. There's polling on this and job security is far and away the populace's biggest concern related to AI.
All people I know hear when they hear AI is - they are automating art, there are layoffs incoming, they want to build a data centre next to me that will make my electricity costs go up, they are automating the consumer help call center.
The positive views of AI are really increasingly concentrated amongst some of the tech heavy population.
The positive viewpoint is basically like the Industrial Revolution or the post-WWII consumer/convenience boom.
If productivity can increase significantly per worker, the result will be major overall economic growth.
It might be sold to consumers the way vacuums and washing machines were. With these automated modern conveniences you'll spend less time working and have more time for leisure.
Of course the reality for the actual workers on the line is that their job and industry may be disrupted and the overall benefits of that economic growth may not reach them during their lifetime. The Industrial Revolution was followed by a century of major and sometimes violent disputes over the relationship between corporations and labor and the rights of workers.
The post-WWII promises of convenience and leisure were replaced by the reality of the baseline adjusting and households needing to work the same or even more combined hours to make ends meet.
Even if the optimistic levels of economic growth occur, the benefits are unlikely to be evenly distributed.
Isn’t that the case for tech outside of AI as well. My friends that work in tech mostly eschew it when at home. They aren’t connecting their light bulbs to the internet nor buying WiFi enabled fridges.
It seems half of them spend their spare time woodworking or gardening.
I think there’s some truth to that. The reality is most companies are implementing AI badly. It’s not actually solving anything and feels more like a checkbox on a feature matrix. Bolt on a chatbot and the job’s done.
Here’s a perfect example. Square recently rolled out “managerbot”. I was like “oh, cool” because I actually wanted something like that. I asked it a few questions about the data in my system, most of which it couldn’t answer. On top of that, it was as slow as molasses. I could pull the report and get the information myself faster than that bot could do anything. Square isn’t the only one. Salesforce, Microsoft, Google, etc. They are all guilty of it.
Personally, I like using AI tools, but I’m experiencing the marketing fatigue too. Developers are putting it into everything, doing it badly and then pitching it as a central feature.
I guess it’s the natural cycle of things though. We are somewhere around the peak hype -> disillusionment part of the cycle.
This should be regarded as a failure of the markets.
This anti consumer crap, that people demonstrably hate, worked! It worked to increase share price. We should all see that as a a fundamental failure of the market to transmit information about what brings the consumer value. Instead, it has been rewarded to the tune of trillions of dollars, a huge segment of society's resources.
There is a sense among level-headed people that the market is irrational "right now," but it's been years of this shit. When do we call a spade a spade?
When I talk to people, from school students to middle aged employees, the common story is that they appreciate what AI can do for them when they choose to use it.
They are tired of hearing AI as a buzzword and having it shoehorned into every app and service they use. Most AI features have been rushed to market to check a box to say a company has an AI strategy, but they don’t work well. They’re just changing a familiar UI and popping up annoying notices.
Everyone also really doesn’t like consuming other people’s AI produced content. They associate it with slop on social media, fake headlines that tricked them, and low quality work their coworkers dump on them to waste their time. Everyone has a story about a coworker who is copying and pasting from ChatGPT everywhere at the office.
But most everyone thinks their own AI output is the exception: They like being able to type a couple sentences into ChatGPT and have it tell them something or produce some output that would have taken more time if they did it manually.
aye. I work with AI every day in an IT role and at this point I am painfully aware of its strengths and limitations. And it does have strengths.
But those strengths come with serious limitations, and huge society-level trade-offs. Annihilating the power grid in exchange for poorly formatted Powerpoint slides is not really a worthwhile exchange.
For most other products, like my cellphone, AI has no benefit except to further degrade my privacy, experience, environement, and battery life. Ditto for many other products with shoehorned AI.
Apple is obsoleting the 8 series and earlier of watches because they can't deliver on the "AI" features that product so wants to push. This is really sad.
It’s CEOs who want this because they have seen demos of AI, played with it themselves and have become immediately convinced that if they can make it do something amazing in two minutes, it must be a super weapon in the hands of the developers.
So they go all pointy-haired boss about insisting it gets shoehorned into everything.
Many CEOs, actually including tech CEOs, are in the foothills of the Dunning Kruger journey on much of the operations of their own businesses. They just don’t know what they don’t know, yet.
I am annoyed by 90% of the AI content. Even good AI content has always two disadvantages, which are so huge, that I consider them flaws:
- bloat
- selliness
The peak cringe is the mixture of both: convolutes of texts massing buzzwords, links and sales tactics.
This feel like a rip off and a huge time waste.
And lets not talk about LinkedIn: a dumpster for AI generated content, the companies should be ashamed of. Do they actually read what they produce? No, not really.
It is pure insolence and puts them in a bad spot, at least in my book.
It's blatant marketing to investors, not users. How anyone can still have doubts about "you are the product now, not the customer" is beyond me.
Everyday folk have never cared much about any specific technology, only the experience, and the overwhelming majority of AI retrofits are lazily conceived from a user experience standpoint.
At best it's seen as an out-of-touch techie buzzword. More commonly it's associated with useless chatbots and ugly pictures. At worst it's associated with destruction of the natural environment, corruption, and small towns hollowed out by horrible living conditions imposed upon them by west coast capitalists.
Is anyone old enough to remember the switch from customer call centers having a human quickly answer to long long annoying phone menus because that friction, getting the customer to do some work or busy distraction, somehow saved costs for the company?
No-one likes phone menus and immediately wants to escape them (then they disable pressing 0 for human)
"AI" to me means the exact same thing
company wants to cut costs by eliminating human labor to increase profits
it means things are going to be wildly inconvenient with limited options
it ALWAYS means it's going to be worse
Hide your "AI", no-one is impressed or excited about it, quite the opposite
If it's a website, if I can't block your "AI" via javascript, I'll do it via CSS
LLMs are replacing a lot of the inflexible phone menus, and in leading implementations, can do all of the things a human could do. Or at least, make a recommendation for things it can't do that just require a human to hit an accept button.
AI is the fastest growing consumer product in history. It argues AI is a turn-off because of a survey (methodology not disclosed) and is done by a company that's trying to sell you something.
xAI built an unpermitted power plant in a residential area to power Grok [1]. No planning permission, no public comment, no environmental study, etc. Even worse, the gas turbines don't comply with Federal standards for air pollutants because they're "mobile". These kinds of gas turbines have exploded in demand by the way.
What's the government doing about this? They're stripping the EPA os the power to regulate pollution [2] and suing in support of xAI's gas turbines [3].
Anger about AI is in part a reflection of anger about declining material conditions where corporations and the ultra-wealthy can increasingly stomp over regular cities with impunity while getting ever-richer.
The state's response is going to get ever-more violent and extreme. Over-charging in federal courts, over-policing and violence against peaceful protestors as the law enforcement arm of the government increasingly takes off the mask regarding being the security apparatus for the protection of capital.
Automation (including AI) could be a good thing for society as people would have to work less and we could automate away more dangerous, menial and low-paid work, improving the material conditions for everyone. We don't live in that world.
Particularly when there is no plan for all the displaced folks who no longer have jobs. Essentially the brilliant plan seems to be to fire humans working their jobs and getting paid, replace them with "AI", give savings to the CEO or billionaire class, let the jobless people starve or something. Like, you don't need an AI Assistant to tell you that this plan will create backlash.
Working to eat and improve one's own livelihood is great. The problem with our model is that most of the output of my work doesn't go to those things - it goes to some rich dude who's gonna keep shoving ads to my face and burning the planet I live in.
Anecdotally, I don't know anyone who picks up random tools, unrelated to AI, because AI is advertised.
Usually when I see people see a pop-off for Try our AI assistant I hear "Fuck off" or "leave me alone" while they close it. It's like everything has a modern Clippy.
Personally I do see it as a VC signal, as if they gave up on making a good tool and started working on slopifying it.
60% is lower than I imagined, tbh. Most people aren't doing agentic workflows and AI is likely not a selling point.
The AI promoters are themselves saying these things because it is the positive case for their business, that other businesses can pay them for AI services that are cheaper and better than keeping existing jobs.
> Speaking at the Capital Framework for Large Banks conference at the Federal Reserve board of governors, Altman told the crowd that certain job categories would be completely eliminated by AI advancement.
> “Some areas, again, I think just like totally, totally gone,” he said, singling out customer support roles. “That’s a category where I just say, you know what, when you call customer support, you’re on target and AI, and that’s fine.”
And I'm sure the 50 year-old guy with the nice job at the stables just loved hearing Henry Ford talk about how nobody was going to own horses anymore.
This is an article about consumer sentiment. Consumers care much more about their own financial security than about Sam Altman's vision of a glorious future.
Got any sources for those claims that show how broadly adopted ai is in those countries? I lookes at japan and china and could find a few articles, the anime one cites a single anime made with ai and nothing about its reception and similar results for china
You think this is the media's fault? The media didn't force Altman and Amodei to tell everyone they were about to lose their jobs. The media didn't force Microsoft and Google to push half-cocked AI features into all of their products. The media didn't concoct secretive deals with municipalities so that residents didn't know data centers were being built in their neighborhoods until it was too late.
The AI industry has caused every single issue that it faces. It's absurd that you can't see this. "The media" barely even means anything anymore as the current landscape is so fractured. Who are you even talking about? Ed Zitron?
A lot of those developing nations use it specifically to produce useless slop. Blog spam from India is also very common.
I do use AI myself and don't believe its worthless, but I believe its only useful when you ask it fairly specific questions, with data it can consume publicly like "whats the rules for XYZ in this standard and if i do this problem like this in this way would that comply with those rules?" Type of thing.
I've also found it useful for programming (but often does miss things or do things a long-handed way) you have to be very careful about the results and not simply accept it because it appears to work, so it still requires a human to have a brain.
I'm not at all surprised that consumers dislike AI in this way because of the way its used, eg to replace help desk support, and create further distance between consumers and the companies they do business with. That's generally 100% how those companies use it because that is how AI companies have marketed it to executives.
Only now are we seeing posts from those people saying "waahh tokens cost too much how long till we can build our own AI". Which is another point in itself business workflows should be resilient and not heavily dependent on the cost of openai or anthropic tokens to be competitive. If these two companies can simply turn up the money knob and make your business have a huge risk then that's bad.
Also 100% we need to have sovereignty. We cannot depend on a single country to provide AI infrastructure. They can just shut it off whenever they feel like it. Maybe this week it's Fable/Mythos, and next week it's an entire country because Donald is unhappy and wouldn't "make a deal" on some thing he wants.
The problem is that many people recognize it for what it is (not real AI), and they are against society paying large cost for its advancement AS IF it is true AI or a path to it.
> Data centers are evil. Water is being destroyed. Eight whole rivers are drained to make a cat jpeg.
> Rich people are stealing all the jobs.
That would be a rare occurrence of the media doing its job because literally all of those things are true.
One difference between China and the US is that China won't allow data centers to jack up electricity prices, make things more expensive, be an environmental nightmare or create an unemployment crisis. None of those guardrails exist the US and honestly most Western "democracies".
Maybe there wouldn't be this reaction if we didn't have an affordability crisis and our government wasn't just 5 companies in a trench coat doing its best to do the largest wealth transfer to the wealthy in history then maybe, just maybe, we'd have a different attitude to AI.
I read a thing awhile ago that companies are increasingly resentful of having to go through you to get your money and I think about that often because it feels like the most accurate description of living in 2026.
The only one that's not entirely true is the water usage concern. The vast amount of water usage is non-consumptive, and you can even use reclaimed wastewater. To be clear, I'm on your side-- I just want to make sure that we don't give our opponents any ammunition by spouting misinformation. I'm happy to be proven wrong on this.
https://blog.andymasley.com/p/the-ai-water-issue-is-fake
> The vast amount of water usage is non-consumptive
This is not true in any of the datacenters in my state. Their water usage is not only extreme enough to be causing genuine hardship in the communities they're near, but they have recently begun pressuring cities to allow them to drain even more water out of the local supplies.
This is the problem with all of the recent “AI” crap that has been shoved into our devices.
We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face.
Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively making a worse UI and often providing little to no benefit.
Most consumers don’t actually care how their tech works, just that it does and gives them benefits.
The real thing i think people forget is that humans actually value time and effort from other humans. AI is often used by people who want to do neither and that's really what it boils down to.
Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.
I think most people would in fact prefer an artisanal chair if not for the price, not just "especially" accounting for price. Not a good comparison here though, because most products are not cheaper to the consumer due to AI - only cheaper (in theory) to the provider.
Bingo. They weren't paying for gmail before, and they still aren't paying for it now that it's more annoying than it used to be.
I suspect that, in many cases, AI features actually make a product more expensive for the operator. Imagine how much of doordash's money you could burn by telling its chatbot that the only way for you to figure out where the driver left your order is to create a todo app in React.
This is so true. My wife loves knitting and frequently gets comments about her items of people asking if they could have her knit something for them. When she tells them that if she tripled the prices of a similar store-bought one, she'd still be making sweatshop wages, they go back to the mass produced version they already have pretty quick.
They have enough different cards that at least you know effort was put into choosing the card. Also effort was put into buying the card at a store, signing it (often/hopefully with a short message), and sending it.
I don’t really want to defend Hallmark too much but I’d argue they provide a means of low effort personalisation. You choose a design that reflects you and your relationship to the recipient. You write a personal message inside (hopefully). The alternative is creating a card from scratch which is a big step up in creativity and time requirement.
If you don't actually take the time to write something manually inside the card, that's as thoughtless asking an LLM to generate a birthday message to someone.
I've seen multiple examples of software with good working ML solutions toss them aside for generalized AI with worse results. The real shift here is an attempt at the "one input for everything" user interface without understanding there's extremely few use cases where that's actually the best interface for users.
They've regressed for a long time and there's no signal to consumers that "AI" is anything that "fixes" or brings back what was working.
The example I always give is when google maps got speech recognition, I could ask it "Hey google, what's the E.T.A." and it would magically respond with how long till I arrive. Somewhere along the line it broke and for years now it doesn't work... the last time I tried my phone actually brought up the web browser and did a web search. smh.
The first thing I did when they forced gemini was I went to look how to disable it. Why? It override the old voice I chose to read calender events in the morning... in fact it would start reading like normal, then that stupid gemini voice would cut in and be entirely unhelpful.
Oh my gosh, thank you for writing this so that I know I'm not going insane. I keep thinking there's no way things have gotten worse, like maybe I'm miss remembering? But I was pretty sure I wasn't miss remembering
“AI” is a buzzword now thanks to the Vulture Capitalists.
The feature should speak for itself. If your feature is good you don’t need to market the underlying technology.
Like, nobody gives a shit about settings being stored in an SQLite database. They don’t care how it’s stored at all.
When my friend shows me his new phone and how crazy it is he can zoom so far into the moon you can see individual rocks - he does not give a single shit that it uses AI. He just uses the gd camera.
When you use AI to build a feature, the fact that it uses AI should not be on the tin. What it actually does and how good it is at it should be. Saying something uses AI is pointless. No matter how much the vulture class wants it, fetch is never going to happen.
The situation with Apple is what really annoys me about this entire situation, they clearly felt pressure because there was article after article about "Apple falling behind" on AI.
And there is some truth to that given that the features we were supposed to get in iOS 26 did not come out. But it also was just that they were not shoving AI into every single thing.
I still have hope that they will be the company that will (mostly) apply AI in a more meaningful way instead of it just being "AI magic" in everything. There were some genuinely useful things shown at WWDC.
Will have to wait and see though. I was disappointed to see them leaning more into the same branding.
There is a difference though, all of the talk about ML was almost exclusively in the tech circles. Or at most there was a quick reference to "ML" when a feature was announced but it wasn't shoving "ML is doing this THIS" in every UI it could.
Sure we could argue that there were times that ML was likely not really necessary, but it was still largely invisible to the user what the mechanism was.
I think about autocorrect, sentence completion (or just next word recommendation), music recommendations, etc. All of those were clearly ML but the user was not made aware of that at every step of using them and in many cases it being ML was only in technical documents or the original announcement.
Now obviously there are exceptions to this, but it was the exception that shoved ML in your face compared to the current situation around AI.
This is only true on HN. My parents and siblings and cousins and non-technical friends don't even know what the fuck ML or Machine Learning is ... but they all hate AI because they have seen everything AI gets pushed into now sucks and are tired of the AI slop on Facebook and in their Google searches.
It’s because they don’t know the actual benefits yet and are all hoping they either accidentally stumble across it/one of us finds the billion dollar application for them.
For most consumers AI will be a net negative. Already I can tell more and more companies use it in their call centers and support workflows, often just to stonewall customers: they reply very politely and with great attention to detail but will not solve your issue as they don’t have any decision power.
I really don’t look forward to this new world, AI is a powerful and useful too for creators but it will and already is used for all the wrong reasons, apparently even to pick which targets to destroy in war, essentially making life or death decisions in some areas with little to no oversight. And then people here think that any kind of regulation around this tech is useless and unwarranted…
Don’t get me wrong I use AI all the time but I fear it will be the most disruptive technological development in both positive and negative ways that we have ever dealt with.
When we use AI ourselves via tools like chatbots, harnesses etc. we are mostly actively choosing to do so, and have some control. We can always just decide to stop and do the work ourselves if its not working out.
In the call center/situation of companies embedding it in their products, often its not in a way that gives users the choice. They are forcing it onto their users with no other option, or at the very least they are always forced to play along with the LLM until it finally gives up.
Its user hostile since we can't decide to break out of the LLM loop when we want to.
Add on top of that most of these companies are actually forcing the use of the AI related features simply to fulfill someones KPI's/internal metrics.
Statistically, customer service bots save a lot of time that humans spend on the customer service side. A lot of them are gathering basic form information that would take up more labor time.
If you want more humans in customer service then you'll have to pay a lot more for it, one way or the other.
The companies that use AI the best will be those for which you don't have to tell someone they're using AI. That will be the sign of it being a quality product.
If you have to scream, shout, and beg your consumers to use your AI product, you're simply doing it wrong.
On the other hand, one of my recent launch posts received comments such as "this is the sort of thing that is now possible with AI!", when I didn't use any AI at all.
I think this is the real issue. Consumers love shiny cool stuff, but they don't like Clippy the paperclip. They like Siri when it helps but they don't like Siri when it impedes them.
What a conundrum! Why oh why are consumers reacting this way?
Oh no. It can't really be because "AI" frequently means "we fire employees to make more money. And by the way, we don't actually care about quality". Right?
I guess they can say "Made in China, designed by Apple in California" in the packaging but at least they still take pride in the design. With AI it sounds you are disavowing also the authorship of the design.
I’ve seen a few brands here and there boasting of the quality of the “select Asian suppliers” they moved their manufacturing to. It’s a clever way to preempt criticism that the brand is now no different from any of the competing brands that moved to China or Vietnam.
Is this in things like the clothing industry, where there exists a conversation around fast/cheap/outsourced fashion and has consumer pushback built in? If so, it makes sense they would get ahead of that. I'm not sure all industries bother to make that point/consumers really care.
Or have you ever seen an advertisement for US/EU tech that said: "Developed and designed by our software experts in the Philippines", or "Call our help line and we transfer your call to India for free!"
If it were outsourced to somewhere "nice", it would surely be mentioned: designed in Italy, built in Germany, hand polished by a Buddhist priest in Japan, etc.
Most consumers don't care, as long as the quality is good. For a long time both audio quality and language skills of those outsourced call centers were really poor.
It’s terrible marketing. Telling someone “the product I’m selling will make you jobless and have no value to society” isn’t very persuasive. Outsourcing was not something promoted to the masses.
Imagine the dotcom boom but most consumers have a negative sentiment towards internet stuff, it's mostly just CEOs measuring their internet dicks against each other.
"Why is that? How could that be? The answer is because customers don't form their opinions on quality from marketing. They form their opinions on quality from their own experience with the products or services."
I’m sure there are some good AI products but the vast majority seem to be garbage. The exception is coding agents and simple web text/image interfaces.
So yeah, as a signal the AI brand is about as bad as it gets. Crypto tier. But just like crypto, the investors want to see that signal regardless of any underlying substance.
The exception is translation. Translation is what transformers were originally developed for. LLMs shine in translation, and creating code is, after all, a translation from natural language into a programming language.
A lot of what current LLMs are good at seems to boil down to translation:
* Translate some prompt into a planning list of individual TODOs
* Treat each TODO as a new translation (e.g. from TODO to code), or call some external tool (lookup something on the internet, static code analysis, database request)
* Translate the result(s) of these TODOs into a final text, or into a new TODO list
To me, this is interesting, because maybe the Homo Sapiens intelligence simply developed as a side effect of communication (translating words into actions).
I think that's where it goes, yes. The ability to model the world internally predates spoken language. We (and other animals) already translate what we _sense_ into that internal model. Language is just another translation; all communication is bidirectional translation, internal modeling/thought is wordless.
I have yet to see AI being successfully onboarded in brands where I feel it actually benefits me.
QuickBooks has annoying suggestions that shift the whole UI and cannot be disabled. Misclicks now happen.
The AI in my robot vacuum is... just a label? I don't want to talk to it. I want it to deterministically clean my stuff.
My TV got an upgrade to Gemini. Why? I don't talk to the TV, and it's in my face. (I'm think about getting a device that can do Plex->Atmos streaming).
Maybe if marketing people stopped using the incredibly generic term "AI", and started actually saying what something is, it might work better. When you say "this app is powered by AI", do you mean Skynet, an LLM, or a basic machine learning system?
AI categorisation is second nature to us software engineers, it's easy to forget that the average person probably only knows the architecture for a transformer
and one or two CNNs.
Literally always LLM. AI is now synonym for LLM, regardless of what it meant before. Just like crypto is now synonym for e-currency and does not mean cryptography anymore.
I've worked at a company whose product involved some decently advanced computer vision, marketed as AI (which isn't incorrect).
I've also seen companies that were doing machine learning before the LLM boom, who remarketed their machine-learning-based product as AI (which isn't incorrect).
I'm looking at AI in a product as a way to tell it what to do without me needing to look up what I want to do... And it usually doesn't do that.
For example:
I wanted to make a pie chart in Excel of 5 cells, so I selected them and told Copilot to make a pie chart. It put a pie chart image in the chat window, and told me where to click to make the pie chart, but didn't actually make the pie chart for me.
Sometimes my phone's camera saves a picture in the wrong orientation, and I don't feel like digging around for where Google put the rotate button today. There's an easily-accessible prompt box, but it can't follow "rotate the image 90 degrees to the left".
---
The thing is, unless you use an app to do a task all the time, often it takes longer to find the button, remember the keystroke, or look it up on Google than it takes to just bang out a prompt. And, if I can tell my IDE to "write a unit test for this class" and get back something useful, why can't I tell Excel to "make a pie chart for these cells" and get back something useful?
This reminds me of [Steve Job's response about OpenDoc at a conference](https://www.youtube.com/watch?v=oeqPrUmVz-o) where he points out that focus on the tech isn't as important as focus on the product. Companies are pitching the technology first and not the product, but customers want the product.
Saying something is "AI" makes sense if it actually uses an AI model. But to appease certain people, you need to disguise or obfuscate that AI is used. I don't think the anti-AI crowd is up in arms about Firefox having a local translation feature, despite that it uses an AI model.
So so so true! I'm developing a product right now and will be using AI for part of it, but AI doesn't mean s**, the feature means something though so just call it by the feature that it is. You don't have to mention AI ever!
It's a bit like 25 years ago when people were slapping web on everything to make it seem better.
Part of this is incentivized by investors that want everything they invest in to be an AI thingy so they can feel good about themselves. So, you have a lot of startups optimizing for that. This is not a new thing of course. Every if-else type logic got shamelessly labeled AI at some point even fifteen years ago. I've been in a few places where that happened.
Other than that, I can't see why consumers should care for most things they actually buy and pay for.
But of course they tend to fall in the feature matrix trap where when faced with choice between product A and product B, they tend to go for the one with the most elaborate spec sheet. Even if most of that is just meaningless word soup to them. True for phones, TVs, stereo equipment, cars, etc. Most people really have no clue what they are buying so they just over pay under the assumption that it will cover their needs. AI goes in a long list of meaningless marketing language that companies use to market their products. Most people say they are not sensitive to that, but their purchase choices usually tell a different story. Marketing people know that.
Good thing the businesses and central government no longer require US consumers to function. They can just keep circular trading within themselves. No need to get approval or use by human persons.
The label is now on ... pretty much everything -- to the point where it's completely meaningless. So, maybe everyone can just stop lazily slapping it on things?
You can already see what's coming, too. At some point in the near future, companies will make a point of offering products without AI (to whatever extent) and start offering the bespoke, organic or Classic (i.e. Mexican Coke) versions and charging even more for them.
The AI branding isn't aimed at consumers, it's aimed at investors. What consumers think about it is irrelevant.
This isn't unique to tech, either. In recent years, I've started to notice all the advertising around me increasingly targeting businesses and investors rather than the average person. Feels like we're quickly moving towards a post-consumer society, in which trying to convince the average middle class consumer to buy your product is no longer relevant, because that's simply not where the money is anymore.
To me AI in marketing is a signal that whatever business I'm looking at will pivot when a fad comes along. That is not what I want in any service that I plan to use for a long time.
I was at the grocery store a few weeks back browsing the clearance with my girlfriend.
To my amazement I picked up a, grifty “hair regrowth” supplement. Right on the top of the box, they had the text: “AI TECHNOLOGY”
If you want to know what the fuck is happening to this country you just have to understand that we’re at a point where a company finds it even worth slapping an obvious grift on an obvious grift because there’s enough low IQ idiots to buy.
Outside the Silicon Valley echo chamber the attitude towards AI has shifted dramatically over the last few months. Folks still think the tech is cool but everyone is fed up with AI slop and all the noise and hype that’s failed to deliver.
The mood has shifted dramatically, but that wouldn’t be obvious to anyone that never leaves tech circles where it’s still all AI all the time.
If our hormonal reward systems are so fried that low-effort staring at a screen has become the most rewarding thing to do with our time, then the content industry has played us like a fiddle.
There is a difference between a toaster brand saying their toasting now has AI built in vs Anthropic releasing Mythos.
The toaster brand is just trying to fool people. Something like Mythos is actually what's driving change.
In tech, Microsoft is a big reason for this turnoff. First, they forced Copilot onto Windows users. Second, they decided to market "AI PCs" by forcing AMD, Intel, and Qualcomm to put NPUs into their SoCs. But a tiny NPU is no match for frontier LLMs. Therefore, customers are sold on their PCs having something as good as ChatGPT built in but in reality, it's barely powerful enough to fix your grammar.
Everyone around me, including my elderly parents, love using ChatGPT. Go to any coffee shop and you'll see ChatGPT on nearly everyone's laptop. People aren't turned off by OpenAI or Anthropic. They're turned off by everyone else.
A toaster with AI could potentially be useful. I've never had a toaster that can make toast for the whole family - you can do 2 slices but then you have to wait several minutes for it to cool down before making the next otherwise the second batch will not be done. (I have used restaurant toasters that can do this, but they are not for home use)
even a kalman filter would be overkill for this. Just buy a toaster that isn't terrible, the calibre of hardware needed for this costs $0.02 for a pack of 10 - thats the level of cheapness needed to make a toaster that bad.
Another stat I've heard, but can't cite at the moment, is that only 7% of Americans use ChatGPT daily - I think it is likely a bit older than 2025, though, so I wouldn't be surprised if it's closer to 10 or 20% now.
Everybody lives in their own bubble, and it can be easy to believe that you're in-touch with the public-at-large. That's why you gotta fact-check this stuff.
> "Bot fatigue sets in when the internet stops feeling honest"
if there's anything worse than LLM-written text, it's websites that rally against LLMs and AI-use, then blatantly just use AI to do the thing they're against
if you're going to be anti-ai, at least don't use it!!
These comments are hilarious. A bunch of people saying “yes exactly!” and performing utter mental gymnastics in an attempt to convince themselves and everyone else that the only people who aren’t anti-AI are SV tech losers.
Half of those submissions are directly contradicting my experience with the AI tools in question. AI slop is real and a problem, but most of the submissions act like everything is slop, and that is false.
The word "turnoff' is an understatement. The rubes try to sell it like the Monorail on the Simpsons. They're pushier than a timeshare. Feels like a scam.
The thing is, we are spending more on building out data centers and the infrastructure required to build and run them than the total global gross sales of software and related services so prices will go up, not down.
When you label anything with an electrical current AI, ignore all copyright, then cite AI as cause for layoffs ... what do you expect? It's all vibes. Qwen released "world models" that are video processing models instructed through text. Words have no real meaning anymore.
Well of course they do. AI has strong association with words and phrases such as "hallucinate", "bad medical advice", "slop", etc. I can understand why a business would want to use it, but it's very seldom a win for the consumer.
My wife, who honestly tries to avoid technology at all costs, was working on her business site and said, "It's almost impossible to find any good stock photos with all the AI slop out there."
AI, among non-tech people means two things: slop and shitty customer service bots.
Not to detract of any of the other reasons given so far for people disliking 'AI' in the brand messaging, there's the additional "snob factor" that the average consumer will reject (perhaps because it's culturally trained to do so).
To put it simply, the last few decades have been about glorifying the average Simpson. KISS and Marvel movies. Trump-level speech. And now along comes something that is going to take the pain of deep complicated thinking away (what a relief!), but the damn villain not only walks the talk[^1], it also unfortunately talks the talk with complicated words, correct capitalization and (gasp!) em--dashes. What's not to hate about it?
If I see AI content online I bounce because I can ask AI myself. All the AI slop has zero benefit to companies doing it to me if they want to target me. But then some people watch tiktoks, so as usual we're in an echo chamber.
The correct marketing and product strategy is to not stick AI in everything. It’s to allow AI to access them. But this is a hard concept to grasp and tough to give up territory.
A good story here is notion: I don’t think they (only) stuck AI features. They made it possible for me to use it from AI. This is meaningfully different because it enables * composability *.
I record my notes in Notion using Apple Watch and summarise them or use them through Claude account which has a plugin to Notion.
Now think about it: employees in notion wont think of this as an amazing feature because it is utterly simple to implement. There’s no limelight or anything. If they had made some fancy AI integration within notion to autocomplete or whatever, the optics are better internally. But outside it is lukewarm to bad.
I wish more companies enable composability instead of bespoke AI integration within their application.
ITs only a matter of time until this somehow breaks down along party lines. My guess is the pro-business context will make republicans pro-ai before long.
This is a thread about how AI signals cheap and low quality. You can't be that surprised that your self-promotion of an AI product garnered a little negative attention...
I didn't promote a product. I was showing that low sports radio shows aren't really any better than easy to make AI podcasts that cover the same topics. Just tried and true host personas (the over reactor, the crank seen it all before, the stats guy, the callers) is just wrapped around the stats of the game. People mention claude in their comments all the time and they aren't flagged as promoting a product. The podcast I linked...ah never mind.
I would say that undersells the (not neutral, actively negative) impact of AI to many.
What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!"
You might as well market it as "created by child labor".
So I think it's much simpler than solidarity with creators, artists or even workers more generally. It's that "AI" as a brand stinks, people are connecting it with annoying, low quality experiences and shitty low-effort art.
> Sure!
>> Ok, I'm connecting you to a human now.
[5 minutes later]
> Hello?
>> Hi! What can I help you with?
> Are you a human?
>> No, I'm an AI agent programmed to help you with anything you need. What can I do for you?
> You said you were going to connect me to a human.
>> That isn't something I can do. What can I help you with?
Turns out "connecting to a human" is something it knows about in its training data so it'll hallucinate doing so.
Most egregiously: VSCode.
No, i absolutely never in my life will want Copilot to summarize anything for me and yet guess what button appeared in the UI and i accidentally clicked on last night....
One thing that the tech world has become obsessed with is increasingly non-deterministic products. Products that do what they think what the user wants to do rather than what they actually want to do. They've also fallen in love with changing things for the sake of change.
I had a friend buy a Tesla and one thing that ruined the car for him is that the menu would change overnight. He'd know how to turn the fog lights on, for instance, but next time he had to do it, the menu had moved someplace else.
AI is the ultimate non-deterministic product. You can ask it to do the same thing repeatedly and get different results every time!
This is one hell that the cyberpunk people didn't anticipate. If you watch cyberpunk movies from the 80s or 90s the tech all works kinda like how a microwave or vcr would of worked back then: the device had discrete controls and it did one thing reliably. The closest vision back then to what we're getting now is the moody ship's computer from hitchhiker's guide.
But “AI is coming for your job” is very resonant.
Spotify was praised as an alternative to piracy that gave some money to artists at a price that consumers wouldn’t complain too much about.
You don’t have to look at Spotify, though. Look at all of the people who won’t even pay Spotify or Netflix rates for content because they know they can pay $0 to pirate it.
bTW - I stopped watching Netflix.
At the risk of over generalising, I mostly hear a lot of shit talk from younger generations, distrust from millennials, and more excitement and interest from Gen-x-ish and older.
As with many things, there's a certain level of hypocrisy to the shit talking, because teachers are at the schools are complaining to parents about the kid's use of AI, and pointing out that they will automatically fail any writing that seems to be using AI.
most big ai will never compensate anyone
Most artists never got radio money because it went into a label slush fund and was spent retaining the tent pole artists.
Radio didn't pay much, but it was promotion for the album.
Spotify doesn't pay much, and it _replaces_ the album.
In fact, the only time I personally encounter a lot of pro-AI commentary is when I come here to HN (and, obviously, there are plenty of anti-AI people on this site too).
I personally appreciate it and use it, but I'm still "old-fashioned" in the sense that I only ask it for very specific things and always read through what it produces. I'm honestly not entirely sure how I'm supposed to feel about all this. These are interesting times, to say the least.
And millions of people know exactly what I mean.
Among a larger % of my tech friends, AI is cool.
Among my non-tech friends, AI has been uncool.
Among by artist friends, AI has been really uncool for years.
I’m personally in a “water is wet” position.
In many cases "AI" signals some sort of betrayal to users, because it shows that the developer CAN drastically change the GUI to implement features it wants to implement, except in practice "AI" isn't a feature that provides tangible benefits to the user.
So you get the feeling of "you could have done this this WHOLE time?" + the fact they didn't do it for you but just to say they are using AI now.
If the developer wanted to please the users, they would instead implement features that users have been demanding for a while. That got a lower priority so that AI that nobody asked for could be implemented.
AI generated media (art, music, etc) is very repulsive to interact with and so many products feel like they have led with AI solutions to problems that don't exist.
My unpopular opinion is that many or maybe most people don’t care about this.
They don’t care about where the content came from or if the artists get paid for the work. If they can get something (an answer to their question, some output that finishes their homework, some writing for a work assignment) more easily and with less cost or effort then they want it that way.
Look at piracy for a similar topic: It’s not even a derivative work, it’s just taking straight from the artists while bypassing their payment ask. Yet even on Hacker News every piracy thread fills up with piracy apologia and people saying artists shouldn’t expect to be paid for their digital output or that IP rights shouldn’t exist. Many people just don’t care about this stuff even when it’s direct source content taken 1:1 without paying. They definitely don’t care if the tool they’re using to do their homework or write that work email was trained on it.
The same argument is used to justify normal piracy: The consumer thinks they’re stealing from the corporation who distributes it, not the artist.
I've talked to doctors, drivers, lawyers etc. and most white collar and many blue collar jobs feel the threat. Which, based on various news, feel justified even if not immediate. Even if its not the same llm per se, but the word "AI" is already tarnished as scum backstabbing negative entity, I literally don't know a single person who sees it these days positively.
Whatever reasons there were to be excited about tech have been subsumed by the things to be worried about.
For most users "AI" probably just means "chatbot" - and that's not compelling, because they can already access a chatbot, why would they want one in every product they use?
The more advanced features / workflows that LLMs can enable are kind of opaque if your points of reference are the ChatGPT web interface and summaries of search results on google.com - one reason that "agent" or "harness" have become useful jargon is that it distinguishes the tool we use and what it can do from the tech that backs it.
In C-suites AI appears to be some kind of limitless source of goodness and profits, so companies must optimise hard for it, or risk getting left behind.
Everyone else is either "Has some uses if you steer it carefully" or "Hell no."
And therefore probably in users' minds, when you say "AI", they think of all the badly done ones, not the good ones, because they didn't notice the good ones as AI. So when you advertise it as AI, that's a negative.
We then rebranded it as "Advanced Search," kept the sparkle icon and everything, literally just a find-and-replace of instances of "AI" with "Advanced," pretty much.
The negative feedback stopped. The very next day someone wrote in and said it was an incredible feature.
Branding is wild. The modern media environment is wild. I'm not saying anyone is right or wrong to hate on AI. But when you use the term at least with some people it activates the "Those bastards are coming for my job" light in their brain, even if the discussion in question has zero bearing on their job. There's polling on this and job security is far and away the populace's biggest concern related to AI.
“That’s so AI” is legitimate slang and it does not mean “that’s so cool and automated!”
The positive views of AI are really increasingly concentrated amongst some of the tech heavy population.
A peculiar way to call VC vultures with neck deep vested interests.
* My vibe coding machine goes brrrrt and that's all I care about
* My college essay cheating machine goes brrrt and that's all I care about
* My custom waifu/porn-generating machine goes brrrt and that's all I care about
* The concept of AI is drawing all the investor money and that's all I care about
The common factor being self-centeredness and/or being part of a small ingroup that benefits, possibly at the expense of others.
If productivity can increase significantly per worker, the result will be major overall economic growth.
It might be sold to consumers the way vacuums and washing machines were. With these automated modern conveniences you'll spend less time working and have more time for leisure.
Of course the reality for the actual workers on the line is that their job and industry may be disrupted and the overall benefits of that economic growth may not reach them during their lifetime. The Industrial Revolution was followed by a century of major and sometimes violent disputes over the relationship between corporations and labor and the rights of workers.
The post-WWII promises of convenience and leisure were replaced by the reality of the baseline adjusting and households needing to work the same or even more combined hours to make ends meet.
Even if the optimistic levels of economic growth occur, the benefits are unlikely to be evenly distributed.
It has an equally negative connotation to a rather large portion of the tech-savvy population as well.
It seems half of them spend their spare time woodworking or gardening.
Here’s a perfect example. Square recently rolled out “managerbot”. I was like “oh, cool” because I actually wanted something like that. I asked it a few questions about the data in my system, most of which it couldn’t answer. On top of that, it was as slow as molasses. I could pull the report and get the information myself faster than that bot could do anything. Square isn’t the only one. Salesforce, Microsoft, Google, etc. They are all guilty of it.
Personally, I like using AI tools, but I’m experiencing the marketing fatigue too. Developers are putting it into everything, doing it badly and then pitching it as a central feature.
I guess it’s the natural cycle of things though. We are somewhere around the peak hype -> disillusionment part of the cycle.
This anti consumer crap, that people demonstrably hate, worked! It worked to increase share price. We should all see that as a a fundamental failure of the market to transmit information about what brings the consumer value. Instead, it has been rewarded to the tune of trillions of dollars, a huge segment of society's resources.
There is a sense among level-headed people that the market is irrational "right now," but it's been years of this shit. When do we call a spade a spade?
Okay… what does that mean?
They are tired of hearing AI as a buzzword and having it shoehorned into every app and service they use. Most AI features have been rushed to market to check a box to say a company has an AI strategy, but they don’t work well. They’re just changing a familiar UI and popping up annoying notices.
Everyone also really doesn’t like consuming other people’s AI produced content. They associate it with slop on social media, fake headlines that tricked them, and low quality work their coworkers dump on them to waste their time. Everyone has a story about a coworker who is copying and pasting from ChatGPT everywhere at the office.
But most everyone thinks their own AI output is the exception: They like being able to type a couple sentences into ChatGPT and have it tell them something or produce some output that would have taken more time if they did it manually.
But those strengths come with serious limitations, and huge society-level trade-offs. Annihilating the power grid in exchange for poorly formatted Powerpoint slides is not really a worthwhile exchange.
For most other products, like my cellphone, AI has no benefit except to further degrade my privacy, experience, environement, and battery life. Ditto for many other products with shoehorned AI.
Sadly for me this was my engineering manager
So they go all pointy-haired boss about insisting it gets shoehorned into everything.
Many CEOs, actually including tech CEOs, are in the foothills of the Dunning Kruger journey on much of the operations of their own businesses. They just don’t know what they don’t know, yet.
The peak cringe is the mixture of both: convolutes of texts massing buzzwords, links and sales tactics.
This feel like a rip off and a huge time waste.
And lets not talk about LinkedIn: a dumpster for AI generated content, the companies should be ashamed of. Do they actually read what they produce? No, not really.
It is pure insolence and puts them in a bad spot, at least in my book.
It's blatant marketing to investors, not users. How anyone can still have doubts about "you are the product now, not the customer" is beyond me.
Everyday folk have never cared much about any specific technology, only the experience, and the overwhelming majority of AI retrofits are lazily conceived from a user experience standpoint.
No-one likes phone menus and immediately wants to escape them (then they disable pressing 0 for human)
"AI" to me means the exact same thing
company wants to cut costs by eliminating human labor to increase profits
it means things are going to be wildly inconvenient with limited options
it ALWAYS means it's going to be worse
Hide your "AI", no-one is impressed or excited about it, quite the opposite
If it's a website, if I can't block your "AI" via javascript, I'll do it via CSS
Sorry but I'm skeptical.
What's the government doing about this? They're stripping the EPA os the power to regulate pollution [2] and suing in support of xAI's gas turbines [3].
Anger about AI is in part a reflection of anger about declining material conditions where corporations and the ultra-wealthy can increasingly stomp over regular cities with impunity while getting ever-richer.
The state's response is going to get ever-more violent and extreme. Over-charging in federal courts, over-policing and violence against peaceful protestors as the law enforcement arm of the government increasingly takes off the mask regarding being the security apparatus for the protection of capital.
Automation (including AI) could be a good thing for society as people would have to work less and we could automate away more dangerous, menial and low-paid work, improving the material conditions for everyone. We don't live in that world.
[1]: https://www.selc.org/news/xai-built-an-illegal-power-plant-t...
[2]: https://www.npr.org/2026/02/11/nx-s1-5678273/trump-epa-clima...
[3]: https://arstechnica.com/tech-policy/2026/06/trump-admin-help...
There are real dated gaps that have formed thanks to the non-tech hype people.
In a society where we've normalized "wage slave or death by starvation", yeah, you're gonna get backlash.
Not just a society - the whole world is like that by default.
Also, is it abnormal that if you don't do work you can't eat? That seems like a pretty fundamental truth of life on earth.
Usually when I see people see a pop-off for Try our AI assistant I hear "Fuck off" or "leave me alone" while they close it. It's like everything has a modern Clippy.
Personally I do see it as a VC signal, as if they gave up on making a good tool and started working on slopifying it.
60% is lower than I imagined, tbh. Most people aren't doing agentic workflows and AI is likely not a selling point.
The AI promoters are themselves saying these things because it is the positive case for their business, that other businesses can pay them for AI services that are cheaper and better than keeping existing jobs.
> Speaking at the Capital Framework for Large Banks conference at the Federal Reserve board of governors, Altman told the crowd that certain job categories would be completely eliminated by AI advancement.
> “Some areas, again, I think just like totally, totally gone,” he said, singling out customer support roles. “That’s a category where I just say, you know what, when you call customer support, you’re on target and AI, and that’s fine.”
https://www.theguardian.com/technology/2025/jul/22/openai-sa...
This is an article about consumer sentiment. Consumers care much more about their own financial security than about Sam Altman's vision of a glorious future.
The AI industry has caused every single issue that it faces. It's absurd that you can't see this. "The media" barely even means anything anymore as the current landscape is so fractured. Who are you even talking about? Ed Zitron?
I do use AI myself and don't believe its worthless, but I believe its only useful when you ask it fairly specific questions, with data it can consume publicly like "whats the rules for XYZ in this standard and if i do this problem like this in this way would that comply with those rules?" Type of thing.
I've also found it useful for programming (but often does miss things or do things a long-handed way) you have to be very careful about the results and not simply accept it because it appears to work, so it still requires a human to have a brain.
I'm not at all surprised that consumers dislike AI in this way because of the way its used, eg to replace help desk support, and create further distance between consumers and the companies they do business with. That's generally 100% how those companies use it because that is how AI companies have marketed it to executives.
Only now are we seeing posts from those people saying "waahh tokens cost too much how long till we can build our own AI". Which is another point in itself business workflows should be resilient and not heavily dependent on the cost of openai or anthropic tokens to be competitive. If these two companies can simply turn up the money knob and make your business have a huge risk then that's bad.
Also 100% we need to have sovereignty. We cannot depend on a single country to provide AI infrastructure. They can just shut it off whenever they feel like it. Maybe this week it's Fable/Mythos, and next week it's an entire country because Donald is unhappy and wouldn't "make a deal" on some thing he wants.
> Data centers are evil. Water is being destroyed. Eight whole rivers are drained to make a cat jpeg.
> Rich people are stealing all the jobs.
That would be a rare occurrence of the media doing its job because literally all of those things are true.
One difference between China and the US is that China won't allow data centers to jack up electricity prices, make things more expensive, be an environmental nightmare or create an unemployment crisis. None of those guardrails exist the US and honestly most Western "democracies".
Maybe there wouldn't be this reaction if we didn't have an affordability crisis and our government wasn't just 5 companies in a trench coat doing its best to do the largest wealth transfer to the wealthy in history then maybe, just maybe, we'd have a different attitude to AI.
I read a thing awhile ago that companies are increasingly resentful of having to go through you to get your money and I think about that often because it feels like the most accurate description of living in 2026.
This is not true in any of the datacenters in my state. Their water usage is not only extreme enough to be causing genuine hardship in the communities they're near, but they have recently begun pressuring cities to allow them to drain even more water out of the local supplies.
Your enemies aren’t afraid to spout misinformation, and they’re winning.
We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face.
Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively making a worse UI and often providing little to no benefit.
Most consumers don’t actually care how their tech works, just that it does and gives them benefits.
Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.
I suspect that, in many cases, AI features actually make a product more expensive for the operator. Imagine how much of doordash's money you could burn by telling its chatbot that the only way for you to figure out where the driver left your order is to create a todo app in React.
The example I always give is when google maps got speech recognition, I could ask it "Hey google, what's the E.T.A." and it would magically respond with how long till I arrive. Somewhere along the line it broke and for years now it doesn't work... the last time I tried my phone actually brought up the web browser and did a web search. smh.
The first thing I did when they forced gemini was I went to look how to disable it. Why? It override the old voice I chose to read calender events in the morning... in fact it would start reading like normal, then that stupid gemini voice would cut in and be entirely unhelpful.
its all enshitification.
The feature should speak for itself. If your feature is good you don’t need to market the underlying technology.
Like, nobody gives a shit about settings being stored in an SQLite database. They don’t care how it’s stored at all.
When my friend shows me his new phone and how crazy it is he can zoom so far into the moon you can see individual rocks - he does not give a single shit that it uses AI. He just uses the gd camera.
When you use AI to build a feature, the fact that it uses AI should not be on the tin. What it actually does and how good it is at it should be. Saying something uses AI is pointless. No matter how much the vulture class wants it, fetch is never going to happen.
And there is some truth to that given that the features we were supposed to get in iOS 26 did not come out. But it also was just that they were not shoving AI into every single thing.
I still have hope that they will be the company that will (mostly) apply AI in a more meaningful way instead of it just being "AI magic" in everything. There were some genuinely useful things shown at WWDC.
Will have to wait and see though. I was disappointed to see them leaning more into the same branding.
- "ML is such a buzzword. Everyone is trying to shoe-horn it into their product."
- "Why are they putting 'machine learning' in their hero section? Just do the thing well. ML is an implementation detail."
- "You dont even need ML for this. Simple linear regression would be the better choice."
We are so far beyond the pale. This was a valid criticism ~5 years ago and now we remember it as the golden days.
Sure we could argue that there were times that ML was likely not really necessary, but it was still largely invisible to the user what the mechanism was.
I think about autocorrect, sentence completion (or just next word recommendation), music recommendations, etc. All of those were clearly ML but the user was not made aware of that at every step of using them and in many cases it being ML was only in technical documents or the original announcement.
Now obviously there are exceptions to this, but it was the exception that shoved ML in your face compared to the current situation around AI.
The last one is a traditional nerd criticism though, it has been present on HN for the last ~20 years. Kind of ignorable.
I really don’t look forward to this new world, AI is a powerful and useful too for creators but it will and already is used for all the wrong reasons, apparently even to pick which targets to destroy in war, essentially making life or death decisions in some areas with little to no oversight. And then people here think that any kind of regulation around this tech is useless and unwarranted…
Don’t get me wrong I use AI all the time but I fear it will be the most disruptive technological development in both positive and negative ways that we have ever dealt with.
When we use AI ourselves via tools like chatbots, harnesses etc. we are mostly actively choosing to do so, and have some control. We can always just decide to stop and do the work ourselves if its not working out.
In the call center/situation of companies embedding it in their products, often its not in a way that gives users the choice. They are forcing it onto their users with no other option, or at the very least they are always forced to play along with the LLM until it finally gives up.
Its user hostile since we can't decide to break out of the LLM loop when we want to.
Add on top of that most of these companies are actually forcing the use of the AI related features simply to fulfill someones KPI's/internal metrics.
If you have to scream, shout, and beg your consumers to use your AI product, you're simply doing it wrong.
What a conundrum! Why oh why are consumers reacting this way?
Or have you ever seen an advertisement for US/EU tech that said: "Developed and designed by our software experts in the Philippines", or "Call our help line and we transfer your call to India for free!"
Consumers love outsourced call centers, don't they?
- Steve Jobs
from https://youtu.be/XbkMcvnNq3g?si=8Y56TFmKHJhlFXoE&t=364
So yeah, as a signal the AI brand is about as bad as it gets. Crypto tier. But just like crypto, the investors want to see that signal regardless of any underlying substance.
A lot of what current LLMs are good at seems to boil down to translation:
* Translate some prompt into a planning list of individual TODOs
* Treat each TODO as a new translation (e.g. from TODO to code), or call some external tool (lookup something on the internet, static code analysis, database request)
* Translate the result(s) of these TODOs into a final text, or into a new TODO list
To me, this is interesting, because maybe the Homo Sapiens intelligence simply developed as a side effect of communication (translating words into actions).
QuickBooks has annoying suggestions that shift the whole UI and cannot be disabled. Misclicks now happen.
The AI in my robot vacuum is... just a label? I don't want to talk to it. I want it to deterministically clean my stuff.
My TV got an upgrade to Gemini. Why? I don't talk to the TV, and it's in my face. (I'm think about getting a device that can do Plex->Atmos streaming).
https://xkcd.com/2501/
People are not confused about these.
I've worked at a company whose product involved some decently advanced computer vision, marketed as AI (which isn't incorrect).
I've also seen companies that were doing machine learning before the LLM boom, who remarketed their machine-learning-based product as AI (which isn't incorrect).
I mean I agree with you just that the popular perception of that word has changed
Or sometimes basic image recognition.
Selling an “AI” product is like describing a C++ compiler as a feature to someone buying a video game
For example:
I wanted to make a pie chart in Excel of 5 cells, so I selected them and told Copilot to make a pie chart. It put a pie chart image in the chat window, and told me where to click to make the pie chart, but didn't actually make the pie chart for me.
Sometimes my phone's camera saves a picture in the wrong orientation, and I don't feel like digging around for where Google put the rotate button today. There's an easily-accessible prompt box, but it can't follow "rotate the image 90 degrees to the left".
---
The thing is, unless you use an app to do a task all the time, often it takes longer to find the button, remember the keystroke, or look it up on Google than it takes to just bang out a prompt. And, if I can tell my IDE to "write a unit test for this class" and get back something useful, why can't I tell Excel to "make a pie chart for these cells" and get back something useful?
Our customer base about 70% can’t stand AI, 20% doesn’t care, and 10% thinks it’s the greatest thing in the world.
Part of this is incentivized by investors that want everything they invest in to be an AI thingy so they can feel good about themselves. So, you have a lot of startups optimizing for that. This is not a new thing of course. Every if-else type logic got shamelessly labeled AI at some point even fifteen years ago. I've been in a few places where that happened.
Other than that, I can't see why consumers should care for most things they actually buy and pay for.
But of course they tend to fall in the feature matrix trap where when faced with choice between product A and product B, they tend to go for the one with the most elaborate spec sheet. Even if most of that is just meaningless word soup to them. True for phones, TVs, stereo equipment, cars, etc. Most people really have no clue what they are buying so they just over pay under the assumption that it will cover their needs. AI goes in a long list of meaningless marketing language that companies use to market their products. Most people say they are not sensitive to that, but their purchase choices usually tell a different story. Marketing people know that.
https://www.pcmag.com/news/coca-cola-uses-ai-to-create-a-fut...
You can already see what's coming, too. At some point in the near future, companies will make a point of offering products without AI (to whatever extent) and start offering the bespoke, organic or Classic (i.e. Mexican Coke) versions and charging even more for them.
This isn't unique to tech, either. In recent years, I've started to notice all the advertising around me increasingly targeting businesses and investors rather than the average person. Feels like we're quickly moving towards a post-consumer society, in which trying to convince the average middle class consumer to buy your product is no longer relevant, because that's simply not where the money is anymore.
To my amazement I picked up a, grifty “hair regrowth” supplement. Right on the top of the box, they had the text: “AI TECHNOLOGY”
If you want to know what the fuck is happening to this country you just have to understand that we’re at a point where a company finds it even worth slapping an obvious grift on an obvious grift because there’s enough low IQ idiots to buy.
The mood has shifted dramatically, but that wouldn’t be obvious to anyone that never leaves tech circles where it’s still all AI all the time.
Feels like the old iThing or eWare trends of the 00s. New thing, new marketing trend.
The toaster brand is just trying to fool people. Something like Mythos is actually what's driving change.
In tech, Microsoft is a big reason for this turnoff. First, they forced Copilot onto Windows users. Second, they decided to market "AI PCs" by forcing AMD, Intel, and Qualcomm to put NPUs into their SoCs. But a tiny NPU is no match for frontier LLMs. Therefore, customers are sold on their PCs having something as good as ChatGPT built in but in reality, it's barely powerful enough to fix your grammar.
Everyone around me, including my elderly parents, love using ChatGPT. Go to any coffee shop and you'll see ChatGPT on nearly everyone's laptop. People aren't turned off by OpenAI or Anthropic. They're turned off by everyone else.
why does this happen to you?
I wouldn't let these toaster companies and Microsoft distract from the actual progress in SOTA AI.
A toaster company saying their product now has AI is actually turning people off.
Another stat I've heard, but can't cite at the moment, is that only 7% of Americans use ChatGPT daily - I think it is likely a bit older than 2025, though, so I wouldn't be surprised if it's closer to 10 or 20% now.
Everybody lives in their own bubble, and it can be easy to believe that you're in-touch with the public-at-large. That's why you gotta fact-check this stuff.
- AI loves to use "consumers" instead of just saying people or Americans
- "You’ve spent time and budget on it, yet your audience can’t name a single company they think is doing it well. "
- "The small moments that used to make the web worth visiting are disappearing."
- "The brand that builds that recognition first gets to define the standard."
Nearly every sentence has an AI-ism...
if there's anything worse than LLM-written text, it's websites that rally against LLMs and AI-use, then blatantly just use AI to do the thing they're against
if you're going to be anti-ai, at least don't use it!!
Yet a third or so of HN submissions are about AI BS. Just another confirmation techdorks are out of this world.
That episode was based on the musical The Music Man, FWIW
E.g. Spotify is using AI extensively, consequently I expect them to reduce the price very soon. Maybe like a 50% cut.
...right?
https://www.theguardian.com/lifeandstyle/picture/2025/nov/07...
AI, among non-tech people means two things: slop and shitty customer service bots.
To put it simply, the last few decades have been about glorifying the average Simpson. KISS and Marvel movies. Trump-level speech. And now along comes something that is going to take the pain of deep complicated thinking away (what a relief!), but the damn villain not only walks the talk[^1], it also unfortunately talks the talk with complicated words, correct capitalization and (gasp!) em--dashes. What's not to hate about it?
[^1]: https://english.stackexchange.com/questions/192777/walk-the-...
A good story here is notion: I don’t think they (only) stuck AI features. They made it possible for me to use it from AI. This is meaningfully different because it enables * composability *.
I record my notes in Notion using Apple Watch and summarise them or use them through Claude account which has a plugin to Notion.
Now think about it: employees in notion wont think of this as an amazing feature because it is utterly simple to implement. There’s no limelight or anything. If they had made some fancy AI integration within notion to autocomplete or whatever, the optics are better internally. But outside it is lukewarm to bad.
I wish more companies enable composability instead of bespoke AI integration within their application.