Semiconductor fabs involve a lot of hazardous chemicals, process changes and high energy consumption. Exactly the kind of thing European regulations tend to deter or slow down. Which is somewhat fine if there is nowhere else to build it, but if other places are easier, well...
Just to address this separately: there is effectively energy rationing in several European countries, where the government intervenes to prioritize who should receive energy first (e.g., the Netherlands and Denmark).
And Japan, South Korea, and Taiwan are also energy poor states that have been able to maintain capacity.
The energy excuse is true for some manufacturing processes like automotive in CEE which were pants that were built in the 1990s to 2000s and leveraged Russian ONG, but is a red herring for a lot of other manufacturing processes in Europe.
European states have a coordination problem as Draghi pointed out 2 years ago.
I mean Ireland has some of the most strenuous regulations in this regard, with dozens of data centres blocked over planning and environmental impact assessments. Despite this Intel still put €30 billion in turning a 360-acre former stud farm in Kildare into a semiconductor wafer fabrication facility, powered entirely by green energy, and acting a key location for production of Intel’s 14nm process technology. They currently pull 1,677,197 MWh/year from our grid.
More to the point, construction kicked off in 2019 on a €17 billion new fab development which will double the manufacturing capacity available in Ireland and enable the production of Intel 4, the company’s most advanced process technology.
For better or worse, Ireland’s extremely lax tax rules resulted in a ton of multinational corporate cash ‘stuck’ there with companies having the option of spending there roughly tax free or repatriating back to the US at some rate higher than that. It also really helps sell the ‘of course an Irish subsidiary owns all of our IP’ tax claims if there is actual spending there, hence you got all the pharma investment and the capital projects from others like Intel and Apple.
Rather the US lax rules regarding their own enforcement.
The Double Irish (& Dutch Sandwich) where Companies routed profits through two Irish-registered subsidiaries, attributing intellectual property royalties to a management seat in a tax haven like Bermuda, is closed since 2015.
Subsequent sequential mismatch structures (the "Single Malt" tool) that replaced the Double Irish for certain firms using non-EU residency loops were also banned. Finally there's a 12.5% charge on unrealized capital gains when a company moves its assets or tax residency out of Ireland.
The headline tax rate and the effective tax rate are also very different things. France's effective corporate tax rate was actually lower than Irelands - but France is an absolutely brutal place to do business in for employers and they've comparatively no english-language tech FDI to speak of.
While I agree completely with you regarding how we handle FDI, the role of Enterprise Ireland, and that our ability to act as an educated, stable and culturally compatible western european base for US industry is not to be understated, the Intel situation in particular has its own special nuance.
This is where the 'Inside Tennis' knowledge of the Irish Tech industry from someone working within it comes in handy. Enter the 21st Century Luddite, Thomas Reid, from stage left.
Thomas is an eccentric, independent bachelor farmer whose family has owned a 72-acre farm next to Intel's Leixlip manufacturing campus for generations.
Ireland’s State Industrial Development Agency (IDA) attempted to use a Compulsory Purchase Order (CPO) to buy Reid's land so that Intel could proceed with a multi-billion euro expansion of its microchip production plant. The land was valued at €5 million. During the negotiations that followed, the farmer was reportedly offered in the region of €10 million. He turned it down. Reid had no interest in being a millionaire. Instead, he continued to live on-site without a telephone or modern amenities while taking on Intel and the state alone.
The battle culminated in a landmark legal fight that went all the way to the Supreme Court of Ireland, where Reid ultimately won a historic victory against corporate overreach and protected his property rights
This is some ridiculous speculation, we do plenty of such critical manufacturing in EU. Regulations is not why we don't make highly-integrated chips here.
Japan, South Korea, Taiwan, and the US all share comparable living standards to Western European states yet are able to maintain and expand semiconductor manufacturing.
The issue is with policymaking - coordination between the EU, national, and local governments is weak so high capex projects become risky.
I don't think it's that vague. I've lived in both Europe and the US, in several places, and both have a wide range. What I will say is that I don't think Europe is better off for the times that it has thrown up roadblocks.
Also, slow moving, stable regulation can be better than arbitrary flippancy, but that doesn't mean it directly incentivizes investment, it just means the investment already incentivized by demand can proceed with more confidence that it won't have the rug pulled out from under it, assuming the regulations didn't discourage a tentative proposal in the first place.
If it comes down to European vs Russian manufacturing capacity for missiles and hi-tech weaponry, etc, I'd put my money on Europe. Europe also has the advantage of seeing 5 years of Russia throwing their best at Ukraine, having their air defenses repeatedly breached by Ukraine, even deep into Russia - they know many of Russia's weaknesses.
Not really much of a consolation, but it's pretty obvious that the standing committee is perfectly happy to sit back and chuckle while watching the rest of the world burn from that nice safe distance. So at least there won't be any china-taiwan issues.
But that's little consolation I understand. I get that when there are two elephants sitting on you, someone telling you how fortunate you are to not have a third one on top of you as well, is a little annoying.
The brainless policies continue as we speak: traditional parties keep you exposed to financial masters because money talks, and extremists keep you exposed to their masters because, again, money talks. So: money talks and Europe is still a good milking cow.
It more due to the fact that the politicians are on a moral kow-it-all high horse than being pragmatic and putting national interest first. As an example all EU leaders absolutely refused to talk with Russia/Putin on putting an end to the war and they were hell bent on militarily defeating Russia. I remember the previous German Chancellor had a phone call with Putin to discuss it and everyone was shitting on him for doing that.
But now Trump is inviting Putin to G20 and I'm sure sure all those EU politician would be all smily and act like no war is going on and gladly talk with Putin. If you think about it the war could have ended years ago and all the Ukranian/Russian lives lost could have been avoided if EU leaders were not so arrogant.
> If you think about it the war could have ended years ago and all the Ukranian/Russian lives lost could have been avoided if EU leaders were not so arrogant.
How exactly is Europe to blame for Russia continuing its war in Ukraine? Russia has clearly demonstrated a lack of interest in peace on any terms that could be acceptable to Ukraine.
That's a weird stance to take. If someone invaded a other territory next to yours and some of your unions members fear they're next, business as usual is the wrong strategy, imo
That's why diplomacy is important. There is no scenario that Europe, let alone Ukraine can militarily defeat Russia (a country with nuclear weapons). I understand defending the territory. But what is the end game? fight forever? or mutual destruction?
Kick them out so they gain nothing and have a credible enough deterrent they don't try again. This is also well below the stated threshold for Russia escalating to nukes but well above the threshold of military defeat.
> Europe is of course well aware that war with Russia seems increasingly inevitable, and have been preparing for it
What is the source for this? I have seen some news articles with this narrative, it was more on the line of fear-mongering rather than providing evidence.
Ukraine is only Putin's first step, and Europe is well aware of that, so look at all the advanced weapons systems Europe is now giving to Ukraine (Storm Shadow, SCALP, SAMP/T etc), as well as the statements they are making. They are well aware this has made them a target for Putin, with UK missiles having been used against Black Sea targets etc, but are doing it all the same.
Europe is not tolerating Russian drone incursions, and has been shooting them down, have been on air combat footing patrolling the finish border and Kalinograd region (operating out of Lithuania), boosting defense of the Suwałki Gap, etc.
YouTube is perhaps one of the best sources of information, since US MSM is not interested.
Europe has 15x the GDP of Russia. If they were "hell bent" on militarily defeating Russia, they could have made even tiny sacrifices to the social welfare system, diverted industrial production to military aid, and drowned Ukraine in help. That was a very achievable goal, and they didn't do it.
Instead, the vacillated on importing US natural gas, continued shutting down nuclear power plants, and paid Russia MORE CASH FOR OIL than they ended up giving Ukraine in military aid! They did not in fact, dedicate themselves to this war in any way shape or form.
> they could have made even tiny sacrifices to the social welfare system, diverted industrial production to military aid, and drowned Ukraine in help. That was a very achievable goal, and they didn't do it.
We already did that. Welfare and funding to social services, elderly care, etc is significantly reduced and with higher bar to get than before 2022 where I live. Plus we're also paying the price in higher housing costs thanks to housing millions of Ukrainians.
It's easy to want a higher reduction on welfare services when you're not the one needing them. It's easy to write cheques that other people have to cash.
Are you for real? Look into France's pension situation. The median pensioner has HIGHER INCOME than the median working adult. And retirement was at 62!
No, there have been absolutely no real cuts to elderly care, the UK's triple lock ensures that the situation gets monotonically worse until the system collapses.
> Welfare and funding to social services, elderly care, etc is significantly reduced and with higher bar to get than before 2022 where I live.
Same here! I'd actually say it's basically shut down to new people.
I have spoken to 5 different health/government departments just trying to get some care for my elderly family member who lives alone and has badly hurt both legs, but I have been denied, denied and denied and lied to at every single stage. "We have no money", "Go private", "We are at capacity", "There is a 16 week wait for an assessment", "You can only access us via your GP" [lie]
All because they aren't retirement age yet - then they get more red carpet treatment.
The Government is also busy trying to figure out how to cut welfare for those who don't vote in sufficient numbers to matter
> If they were "hell bent" on militarily defeating Russia, they could have made even tiny sacrifices to the social welfare system, diverted industrial production to military aid, and drowned Ukraine in help
Why do you think an entire continent with multiple and (sometimes even conflicting with each other) culture, priorities, national interest would do that? EU is an economic union. Not a federation like US
Europe has been stepping up a lot recently, given Trump's reluctance to push back against Putin - looks at UK/France supply of missile and anti-missile systems and IP to Ukraine, stepped up air defense based out of Lithuania (anticipating Kaliningrad as the first front of the war), etc.
No, they have not been "stepping up" relative to the existential threat at their door. They are still doing 10% of the minimum you'd expect from someone whose literal lives and civilization are at risk from a barbarian threat literally murdering their neighbors (and playing games with their own sovereignty more recently, with drone incursions).
Europe is continually complaining about its dependency on Chinese steel, cars, electronics and semiconductors yet their carmakers are buying cheap Chinese steel instead of European steel and European semiconductor manufacturers are preferring cheap Chinese semiconductor equipment over ASML gear.
The European Commission wanted to put hefty tariffs on dumped Chinese steel but the carmakers sought an exemption. They don't care about European sovereignty, only about their profits. Penny wise and pound foolish. I doubt there will still be a European car industry in two decades or so.
> Europe is continually complaining about its dependency on Chinese steel, cars, electronics and semiconductors yet their carmakers are buying cheap Chinese steel instead of European steel and European semiconductor manufacturers are preferring cheap Chinese semiconductor equipment over ASML gear.
You clearly have no idea about the value creation chain. Steel is a commodity, why shoot yourself into the foot by buying expensive one. And semiconductors are not commodities.
But I guess this logic only makes sense to a country that insists on using its own overpriced steel to save a couple jobs.
It seems to be "dump on Europe" day which I'm sure is popular but lets just stop for a second and ask what the sales of ASML machinery to the US would be without the CHIPS act .... a massive subsidy. Aren't subsidies supposed to be a bad European thing??? I'm confused. Are we free market proponents or planned economy proponents?
I don't think this is the main point (subsidies). ASML sold nothing in Europe because Europe is not a factor in semi manufacturing, primarily due to regulations and bureaucracy.
> Another concern is that even advanced silicon produced in Ireland or at ESMC is then shipped to other regions for packaging, meaning that European companies have largely lost their ability to produce sophisticated chips entirely in Europe. In turn, this means that, for now, there is hardly any strategic point for European authorities to create demand for chips that are 'Made in Europe' because they are either not assembled in Europe, not produced in Europe, or not developed in Europe. We have no idea whether this is eventually going to change, but there are currently no signs that it will.
This is just such a dire situation to be in. Even USA has seen the writing on the wall regarding China-Taiwan which is why it has been strategically re-homing all the most advanced chip fab technology to Arizona [1].
This was a major flaw that I and others brought up a couple years ago when the EU was consulting industry about making its own CHIPS Act.
While bleeding edge backend processes got the bulk of reporting, the major push for the American CHIPS Act was the rebuild packaging capacity in the US (Samsung is working on this in Texas).
This was also the same approach Taiwan, Malaysia, and China used to climb up the semiconductor value chain.
The EU also failed to tie design capacity together as well, as semiconductor design capacity is almost nonexistent in Europe.
What is perhaps more important from ASML's standpoint is that none of the ongoing fab projects in Europe are leading-edge fabs set to use EUV and eventually High-NA EUV lithography scanners. The tools that European fabs use today and that new facilities are set to use in the future are mature tools that cost considerably less than advanced EUV or immersion DUV scanners. This is perhaps a concern for ASML, as the company is naturally interested in selling its more sophisticated and expensive equipment.
Missing from article is where they are selling which I assume is mostly Taiwan and America.
Bloomberg[1] has a breakdown based on ASML filings. For Q2, Japan, South Korea, and Taiwan made up 77% of ASML's orders, with China representing another 14%. Given China is on the list, I imagine this includes non-EUV tech as well given the sanctions.
The fact that Europe has incredibly limited frontier chip making capability is the issue, though. Even if they can produce other chips, its position is not at all resilient.
The US isn't in a whole lot better position. We've got Intel and Micron, but otherwise dependent on TSMC (and ASML).
I guess the US chip designers could switch to Intel as a fab if they had to, but there are not even any US-made DUV machines, so far from self-sufficient.
I can't imagine it is cheap to get EUV machines these days. Maybe they don't want to get into a bidding war with America and Taiwan and are waiting for things to cool down?
It's actually the other way around. All we have is money that we stole from the colonies.
If the car companies actually go down the drain I have no clue what products of note we would still be producing that would continue to bring money in. So, I think our goose is cooked here in Europe.
That well-paid Americans like to WFH on Malaga beaches is not a testament to the Spanish economy, but to its weather and (more importantly) low cost of living.
This is… a mathematically correct but practically useless way to compare migration flows. Using this approach, Singaporeans are more likely to move to China than Chinese to move to Singapore. Mathematically true, and tells us much about the relative sizes of these two countries, but very, very little about relative attractiveness as a place of living.
>Using this approach, Singaporeans are more likely to move to China than Chinese to move to Singapore.
Using the Our World in Data figures, a Singapore-born person is about four times more likely to move to China than a China-born person is to move to Singapore.
That does not seem like an unreasonable ratio, given that a) Chinese are not nearly as free, whether economically or politically, to emigrate, b) those Chinese who have the money and connections to leave are likely going to be in the large cities that offer good living standards, and c) China is going to have, from sheer size, aspects that will appeal to Singaporeans regardless of per-capita economic disparity. Put another way, if Chinese were as free to move around the world as Singaporeans, there would surely be many more China-born people in Singapore ... perhaps four times as the current 530K.
By contrast, the US and Spain are fairly comparable in terms of their citizens' freedom to move about, so that factor can be eliminated from the comparison.
Absolutely also a testament to escaping Trump too. I have met many all over Europe, all ages – UK, Netherlands, Spain, Portugal, Ireland etc who mentioned it. Including many previously living in California, Florida, Colorado etc with a decent climate, who were earning very good money.
Definitely a testament to each country too - presumably they have a fairly wide choice. They wouldn't go somewhere they disliked the culture that much. We know how discerning US folk are.
If we were to take all preceding arguments seriously, couldn't that be explained by americans going to live in a low-cost-of-living country once they've earned their living?
(Don't know your country to know if that's true or not, but it's a possibility)
Just to address this separately: there is effectively energy rationing in several European countries, where the government intervenes to prioritize who should receive energy first (e.g., the Netherlands and Denmark).
And Japan, South Korea, and Taiwan are also energy poor states that have been able to maintain capacity.
The energy excuse is true for some manufacturing processes like automotive in CEE which were pants that were built in the 1990s to 2000s and leveraged Russian ONG, but is a red herring for a lot of other manufacturing processes in Europe.
European states have a coordination problem as Draghi pointed out 2 years ago.
https://spectrum.ieee.org/taiwan-semiconductor
https://www.datacenterdynamics.com/en/news/tsmc-could-accoun...
More to the point, construction kicked off in 2019 on a €17 billion new fab development which will double the manufacturing capacity available in Ireland and enable the production of Intel 4, the company’s most advanced process technology.
The Double Irish (& Dutch Sandwich) where Companies routed profits through two Irish-registered subsidiaries, attributing intellectual property royalties to a management seat in a tax haven like Bermuda, is closed since 2015.
Subsequent sequential mismatch structures (the "Single Malt" tool) that replaced the Double Irish for certain firms using non-EU residency loops were also banned. Finally there's a 12.5% charge on unrealized capital gains when a company moves its assets or tax residency out of Ireland.
The headline tax rate and the effective tax rate are also very different things. France's effective corporate tax rate was actually lower than Irelands - but France is an absolutely brutal place to do business in for employers and they've comparatively no english-language tech FDI to speak of.
It's because whenever Intel asks for anything, the Taoiseach, IDA, and Invest Ireland will move mountains to do it.
Ireland is extremely business friendly because their leadership actually listens to industry.
This is where the 'Inside Tennis' knowledge of the Irish Tech industry from someone working within it comes in handy. Enter the 21st Century Luddite, Thomas Reid, from stage left.
Thomas is an eccentric, independent bachelor farmer whose family has owned a 72-acre farm next to Intel's Leixlip manufacturing campus for generations.
Ireland’s State Industrial Development Agency (IDA) attempted to use a Compulsory Purchase Order (CPO) to buy Reid's land so that Intel could proceed with a multi-billion euro expansion of its microchip production plant. The land was valued at €5 million. During the negotiations that followed, the farmer was reportedly offered in the region of €10 million. He turned it down. Reid had no interest in being a millionaire. Instead, he continued to live on-site without a telephone or modern amenities while taking on Intel and the state alone.
The battle culminated in a landmark legal fight that went all the way to the Supreme Court of Ireland, where Reid ultimately won a historic victory against corporate overreach and protected his property rights
https://en.wikipedia.org/wiki/The_Lonely_Battle_of_Thomas_Re...
https://www.reddit.com/r/ireland/comments/3s4bg1/how_a_farme...
https://www.irishtimes.com/business/commercial-property/inte...
https://www.rte.ie/culture/2020/1102/1003311-the-lonely-batt...
I think what the OP wanted to highlight is right here: in China or Taiwan etc. this would not have taken 7 years.
The issue is with policymaking - coordination between the EU, national, and local governments is weak so high capex projects become risky.
So vague as to be utterly meaningless.
And slow moving regulation literally incentivises high capex long-horizon investment.
Also, slow moving, stable regulation can be better than arbitrary flippancy, but that doesn't mean it directly incentivizes investment, it just means the investment already incentivized by demand can proceed with more confidence that it won't have the rug pulled out from under it, assuming the regulations didn't discourage a tentative proposal in the first place.
What?
And slow moving execution and creation of relevant legislation is a hindrance for capex in high risk projects like those in the semiconductor segment.
The Draghi report was published 2 years ago, and remains largely unimplemented.
[0] - https://en.wikipedia.org/wiki/List_of_countries_by_Human_Dev...
But that's little consolation I understand. I get that when there are two elephants sitting on you, someone telling you how fortunate you are to not have a third one on top of you as well, is a little annoying.
But now Trump is inviting Putin to G20 and I'm sure sure all those EU politician would be all smily and act like no war is going on and gladly talk with Putin. If you think about it the war could have ended years ago and all the Ukranian/Russian lives lost could have been avoided if EU leaders were not so arrogant.
How exactly is Europe to blame for Russia continuing its war in Ukraine? Russia has clearly demonstrated a lack of interest in peace on any terms that could be acceptable to Ukraine.
Not such an easy thing to say if you’re the one facing that threat. Nobody wants their own country to be invaded and conquered.
And Russia would take that as a green light to keep on conquering other former Soviet states. Where do you draw the line?
Europe is of course well aware that war with Russia seems increasingly inevitable, and have been preparing for it.
What is the source for this? I have seen some news articles with this narrative, it was more on the line of fear-mongering rather than providing evidence.
Europe is not tolerating Russian drone incursions, and has been shooting them down, have been on air combat footing patrolling the finish border and Kalinograd region (operating out of Lithuania), boosting defense of the Suwałki Gap, etc.
YouTube is perhaps one of the best sources of information, since US MSM is not interested.
Europe has 15x the GDP of Russia. If they were "hell bent" on militarily defeating Russia, they could have made even tiny sacrifices to the social welfare system, diverted industrial production to military aid, and drowned Ukraine in help. That was a very achievable goal, and they didn't do it.
Instead, the vacillated on importing US natural gas, continued shutting down nuclear power plants, and paid Russia MORE CASH FOR OIL than they ended up giving Ukraine in military aid! They did not in fact, dedicate themselves to this war in any way shape or form.
We already did that. Welfare and funding to social services, elderly care, etc is significantly reduced and with higher bar to get than before 2022 where I live. Plus we're also paying the price in higher housing costs thanks to housing millions of Ukrainians.
It's easy to want a higher reduction on welfare services when you're not the one needing them. It's easy to write cheques that other people have to cash.
No, there have been absolutely no real cuts to elderly care, the UK's triple lock ensures that the situation gets monotonically worse until the system collapses.
Same here! I'd actually say it's basically shut down to new people.
I have spoken to 5 different health/government departments just trying to get some care for my elderly family member who lives alone and has badly hurt both legs, but I have been denied, denied and denied and lied to at every single stage. "We have no money", "Go private", "We are at capacity", "There is a 16 week wait for an assessment", "You can only access us via your GP" [lie]
All because they aren't retirement age yet - then they get more red carpet treatment.
The Government is also busy trying to figure out how to cut welfare for those who don't vote in sufficient numbers to matter
Why do you think an entire continent with multiple and (sometimes even conflicting with each other) culture, priorities, national interest would do that? EU is an economic union. Not a federation like US
The European Commission wanted to put hefty tariffs on dumped Chinese steel but the carmakers sought an exemption. They don't care about European sovereignty, only about their profits. Penny wise and pound foolish. I doubt there will still be a European car industry in two decades or so.
Europe is a lost continent.
You clearly have no idea about the value creation chain. Steel is a commodity, why shoot yourself into the foot by buying expensive one. And semiconductors are not commodities.
But I guess this logic only makes sense to a country that insists on using its own overpriced steel to save a couple jobs.
Europe is just a geographic accident as far as the Dutch are concerned.
This is just such a dire situation to be in. Even USA has seen the writing on the wall regarding China-Taiwan which is why it has been strategically re-homing all the most advanced chip fab technology to Arizona [1].
[1] https://en.wikipedia.org/wiki/TSMC_Arizona
While bleeding edge backend processes got the bulk of reporting, the major push for the American CHIPS Act was the rebuild packaging capacity in the US (Samsung is working on this in Texas).
This was also the same approach Taiwan, Malaysia, and China used to climb up the semiconductor value chain.
The EU also failed to tie design capacity together as well, as semiconductor design capacity is almost nonexistent in Europe.
Missing from article is where they are selling which I assume is mostly Taiwan and America.
The fact that Europe has incredibly limited frontier chip making capability is the issue, though. Even if they can produce other chips, its position is not at all resilient.
[1] https://www.bloomberg.com/news/articles/2026-09-22/asml-exec...
I guess the US chip designers could switch to Intel as a fab if they had to, but there are not even any US-made DUV machines, so far from self-sufficient.
If the car companies actually go down the drain I have no clue what products of note we would still be producing that would continue to bring money in. So, I think our goose is cooked here in Europe.
Retirees and people who already made money to outbid the locals on housing and purchasing power.
Why would they move to a more expensive country where they'd feel poor?
Think about it... a hint, it's not about money.
In any case, don't be too sure about your claim. According to <https://ourworldindata.org/where-do-migrants-live-and-where-...>, 170K Spanish-born live in the US. By contrast, 69K US-born live in Spain <https://ourworldindata.org/where-do-migrants-live-and-where-...>. Given that the US (341 million) has 7.25 times Spain's population (47 million), this means that a Spaniard is 17-18 times more likely to move to the US, than an American is to move to Spain.
Using the Our World in Data figures, a Singapore-born person is about four times more likely to move to China than a China-born person is to move to Singapore.
That does not seem like an unreasonable ratio, given that a) Chinese are not nearly as free, whether economically or politically, to emigrate, b) those Chinese who have the money and connections to leave are likely going to be in the large cities that offer good living standards, and c) China is going to have, from sheer size, aspects that will appeal to Singaporeans regardless of per-capita economic disparity. Put another way, if Chinese were as free to move around the world as Singaporeans, there would surely be many more China-born people in Singapore ... perhaps four times as the current 530K.
By contrast, the US and Spain are fairly comparable in terms of their citizens' freedom to move about, so that factor can be eliminated from the comparison.
The american dream is dead, US is a country for working, not for living.
Definitely a testament to each country too - presumably they have a fairly wide choice. They wouldn't go somewhere they disliked the culture that much. We know how discerning US folk are.
(Don't know your country to know if that's true or not, but it's a possibility)
My country offers them both, people from lots of countries como here looking for money and also for a better way of living.
The lesson explains itself.